When Gucci sacked their former Creative Director, Frida Giannini, Alessandro Michele, the new Creative Director, had only a few weeks to turn around a completely new men’s collection to be shown in Milan that January.
What materialised, Men’s AW15, was a Wes Anderson like fantasy of quirky accessories, vintage looking furs and pussy bow blouses for men. A radical and welcome departure from Giannini’s Gucci look, it took a while to digest and fully appreciate.
Now the dust has settled, it feels fresh while heavily referencing the past. It’s like the most beautiful and eccentric dress up box and all part of the new unisex vision many brands are pushing. (Doubles your market!)
For a bit of background, Alessandro Michele, 42, studied at Accademia di Costume e di Moda in Rome and joined Fendi as Senior Accessories Designer.
He moved to Gucci’s Design Office in 2002, so he worked under Tom Ford, assuming growing responsibilities within the creative department until he was promoted to the role of Associate to the Creative Director Frida Giannini in May 2011.
In September 2014, he took on the additional responsibility as Creative Director of Richard Ginori, the renowned Italian fine porcelain brand that Gucci acquired in June 2013.
Gucci has realised that in order for people to buy designer clothes they need to offer something that you can’t find anywhere else. We can get choice and fit on the high-street, so luxury brands need to offer difference and craftsmanship that reeks of quality and distinctiveness in order to pay their increasingly ridiculous prices.
There is a lot in the new Gucci men’s collection that would make TheChicGeek's AW15 Hot List. The astrakhan coats look too expensive to be listed online so I’ve gone for one of the bowed sleeveless shirts. This eccentric Gucci collection has even got me wanting one of the new antiqued GG logo belts.