We seem to bel fixated on the year 1983. First came Stranger Things and now, the new film by Luca Guadagnino, Call Me By Your Name.
Left - Getting rave views - Call Me By Your Name - The new film by Luca Guadagnino, who also made I am Love & A Bigger Splash
A love story between Elio and Oliver, Armie Hammer and Timothée Chalamet, respectively, it is an Italian summer romance featuring the power brands of the decade.
Right - The film's wardrobe was very casual 80s brands such as Lacoste & Polo Ralph Lauren
From Polo Ralph Lauren shirts, clothing the arrogant and preppy Oliver, to the striped Lacoste polos on the young and loving Elio.
Mix it with a bit of 80s Italian disco and copious amounts of drawstring swim shorts and you have your next warm weather wardrobe sorted. A future classic, it’s a peach of a film!
Left - B.D. Baggies - Bradfort Oxford Butt Down-Pocket - £73
Below - Ray Ban - Original Wayfarer Classic - £127
Left - Lacoste - Men’s Lacoste Regular Fit Striped Pima Cotton Polo - £79
Below - Boardies - Overlay Shortie Swim Shorts - £50
Persol - Havana - £153 from Sunglasses-shop
Converse - Fastbreak ’83 Vintage - £70
Casio - Classic Digital Watch F-91W-1XY - £13 from ASOS
adidas - Originals Football Swim Short - £29.99 from Footasylum
Guys, listen up. As you’re probably wearing trainers or sneakers, right now, you’ll probably want to know the direction your next pair is coming from. Think of the worst pair you can imagine, double it and then sprinkle on another cup of ugly and you’re there.
Left - Vetements X Reebok Instapump Fury Canvas Trainers - £610 from matchesfashion.com
Gone are those minimal, sleek cup-soles, that have, let’s be honest, had a good run for their money, to be replaced by the fugliest fuckers to hit the pavement.
Right - Raf Simons X Adidas Ozweego III Low-Top Trainers - £285
This is all part of our addiction to bad 90s style and everything of dubious taste. You better start planning the rest of the outfit!
Below Right - Eytys - Angel Low-Top Chunky-Sole Leather Trainers - £265
Below - Nike Air More Uptempo Triple Black - £140
I recently went to Berlin, for their fashion week, which is dominated by two trade shows, Seek and Premium. I know Berlin is the city of the young hipster wanker and far from the bourgeois idea of fashion. Always has been. But, watching a young guy in adidas trackie bottoms, an old tour T-shirt tucked in and a fake looking GG monogrammed Gucci hat, it’s pretty clear that fashion, ATM, is looking like ‘cool crap’.
Pioneered here, but spreading: it’s about found, second-hand, vintage, charity and everything that is the opposite about looking expensive and ‘designery’.
Left 'Pensive Crap' at Seek in Berlin - Cap - J Crew, Sunglasses - Vintage Gucci, Top - Umbro
It’s been coming a while, and it’s something the fashion industry struggles with, because making something shiny and new is what they are used to. Plus, why buy something brand new when you want it to look old?
It’s about mass produced old items looking old. This isn’t the Gucci idea of decadent vintage. That’s over.
I know Italian brands have been doing ‘pre-distressed’ for donkey’s, and it’s always looked a bit crap. Ripped jeans, anybody? But, it was interesting to see brands, such as Pony and Valsport, doing options of trainers looking like you’ve been wearing them for months.
Right - Pony distressed for SS18
Even if you buy something new, you style it in a way which looks old and not cared about. Maybe that’s why we’re seeing collaborations such as Louis Vuitton and Supreme in order for these brands to look less expensive, even though the prices say something else.
Some brands only know how to do new and this is leading to people raiding wardrobes and rediscovering things they used to wear or asking parents for their old sportswear. Hoping they've hoarded it.
Menswear is really experimenting in this area and the worry of looking bad is over, as that’s really the point. It’s about looking like an America tourist from 1985 or a post-Soviet Russian, aping western brands, circa 1994.
Could be a hard sell, or no sell at all, and this certainly won’t help the struggling fashion industry.
Below - Valsport SS18 worn look, Never too old for Vetements SS18
TheChicGeek teams up with Thomas Sabo in this special OOTD to highlight their new mesh watch collection. Strong and stylish, this collection of watches feature stainless steel-coloured mesh bracelets and sunray finish dials with coordinated silver-coloured indices and hands.
The monotone colour palette and striped detailing inspired the rest of TheChicGeek's outfit while on his way to catch TheChicGeek Express. The clean lines and striking two-tone colourway are as timeless as black and white itself. It made TheChicGeek think if only everything in life was this clean cut?!
Left - TheChicGeek is wearing Thomas Sabo ‘Rebel Spirit’ Watch - £180
Find out more about the new Thomas Sabo collection here
Credits - Watch - Thomas Sabo, Cardigan - Pretty Green X John Smedley, T-Shirt - Sunspel, Trousers - Raf Simons X Fred Perry, Shoes - Sperry, Socks - adidas, Spectacles - Neubau, Fragrance - Azzaro Pure Chrome - Read TheChicGeek Fragrance Review here, After Shave Balm & Shaving Cream - Frederic Malle, Face Cream - Buly
If you’re not overly familiar with the name ‘Miansai’, you’ve probably seen one of their most famous designs without knowing it. A coloured nautical cord bracelet with a metallic fish hook or anchor detailing was, a few years ago, as ubiquitous as Stan Smiths and skinny jeans.
It was one of the few jewellery designs and brands that managed to cut through to the mainstream while still being desirable for guys to wear on their wrists. It was a sweet spot of pricing and branding that made it something that wasn’t throwaway, yet was affordable enough to be worn carefree.
Left - Michael Saiger Founder & Creative Director of Miansai, TheChicGeek wears Harrington Jacket - Grenfell, Cardigan - Pretty Green X John Smedley, T-Shirt - Vintage Helmut Lang, Tracksuit Trousers - adidas from ASOS, Trainers - Diadora Made in Italy
I caught up with the founder, Michael Saiger, in London, to find out how he achieved something that is so difficult, today, and see what’s next for Miansai:
Originally from New York, Michael Andrew Saiger - it’s the MI-AN-SAI of his name that gives the brand its name, “All the domains were taken until I circled these parts of my name. Everybody thought it was asian, but it’s not”, he says, is dressed in a simple sweater and chinos and surrounded by the salon style hanging of the Berners Tavern restaurant.
Michael’s attention to detail can be seen by his perfectly manicured beard and not a hair out of place on his head. “I put my handprint on everything I do. I’m OCD, I’m obsessive”, he says.
How did he get started and where did his eye come from? “My mum has an antique store, she’s an interior decorator and I grew up around estate sales my whole life. So, then when I went to the University of Miami and I started making some bracelets. This was 2007,” says Michael.
“I was looking for a bracelet and there was nothing out there. So, I started making bracelets for myself and then I would take these World War II pendants and medallions that I would find at estate sales and make them into necklaces. All my friends really loved it and wanted them.
“I took them to the concept store, Base, in Miami. They were like, ‘oh yeah, we love this stuff’. This was right before I went on holiday for the summer, and when I went back after, they said they’d sold out in like a week or two,”
Right - This bracelet design has done the difficult thing of being common while still looking fresh and has become something of a men's classic - Miansai - Anchor Cord Silver-Plated Wrap Bracelet - £55 from MRPORTER
The company started officially in 2008 and, then, the product that catapulted Miansai onto the wrists of men worldwide was born. “I took all that money and bought various machines, equipment, everything, so, then me and one of my best friends had a 300 sq ft work studio and we started making everything and selling to some of the best boutiques around the US.
“After that and I graduated - the degree was in marketing - we were bursting out, so we found a 10,000 sq ft warehouse, and built it out and set up our whole manufacturing operation. Then, I started taking our nautical rope and, at the time, nobody used nautical rope for anything unless you went to a summer camp and had a little tie-on bracelet.
“We launched in 2009, in Barney’s & Bergdorf’s ,and then GQ featured one of our rope bracelets. I started using the rope in 2008, but the hook and anchor came in 2009. I didn't want to launch it until I knew I had manufacturing, as I knew it would be very popular. I didn't want to come out with a product and not be able to deliver it.
“We were the first to do anything like this with price points between $55 to $500. It had to be for a 15 year old, it had to be for a 70 year old, it had to be for a 20 year old: anyone and everyone.
Asked how many he thinks he’s sold of his signature product, we quickly discredit the hundreds of thousands and move into the millions. Next came his own retail outlets. “In 2012, we started a mobile retail unit, an old vintage airstream. In 2013, we opened a store in New York, Soho, and we've just opened another store in Venice Beach in LA".
Michael understands the future of retail and that traditional bricks and mortar US retail is suffering. “Retailers are hurting, especially in the US, with everybody shopping online. We have our food delivered, we, literally, don't got to the store, at all. The industry is changing”.
How do you see your stores then? “It’s more about experiential retail. I built our two stores to be galleries. I didn’t want jewellery fixtures, I designed furniture to house jewellery. It feels like a furniture store inside. That’s the future of retail,”.
Left - Miansai - Harbour Rucksack Tobacco Leather - £506.35 This was the bag Michael was carrying in London. He says the bags are made in the same factories as Prada, using the same leather as Louis Vuitton
He cites Aesop as a brand he admires. He’s coy about naming anybody that touches on his accessorises world, but he’s clearly an admire of good design.
He knows that he needs to go to where the consumers are, so he’s launching 5 more mobile units of classically restored Airstreams, Piaggio's and a Fiat at various locations such as JFK, LAX, Soho House Malibu and Newport, Rhode Island. He says it’s all about, “High traffic in an authentic way without selling out,”.
The brand has just expanded into leather bags and fine jewellery. “We launched leather bags: Italian leather, all cut and sewn in Turkey. We use some of the same factories as Prada and the some of the same leather as Louis Vuitton. I always collected bags from my estate sale days and knew what I wanted in a bag”.
As for the fine jewellery. It’s not currently available in the UK, but how does that fit in? “It’s marketed to women, but anyone can wear it,” he says, “For first 5 year’s of the brand, I never said whether it was men’s or women’s,". Is it made by your? "We do make some of the solid gold jewellery ourselves and some of the fine jewellery with the Pavé diamonds, we also work with a very high end factory in Thailand”.
Right - Arduin Cuff Bracelet, 14K Gold/Pave - £2978.54
What advice can he give to men with regards to wearing jewellery? “Keep it simple. Keep it to two pieces, unless you have a thin bracelet. For me, personally, I never wear more that two bracelets and a watch”.
So, what’s next for Miansai? “I definitely want to stay in the accessories realm, I don't want to go into ready-to-wear. We have a very good niche and I’d like to stay there”.
Michael currently has 55 employees, he doesn’t disclose his turnover, but if he’s shifting £60 bracelets by the million, then it’s going to be pretty high. He obviously knows his market and exactly how to expose his brand without it feeling like it is everywear, devaluing it and worst of all, millennials I'm looking at you here, boredom kicks in.
To sell millions of the same bracelet yet retain its desirability is a skill many retailers or brands would love to know. I don’t think it’ll be long before we see a converted vintage van - how about a Morris Traveller? That’s very British - at Wilderness or one of those more monied festivals emblazoned with ‘Miansai’ on the side.
Damien Paul, Head of Menswear, MATCHESFASHION.COM
"This unique and ground-breaking collaboration between Yohji Yamamoto and adidas has now been running for over a decade, and the product continues to resonate well for our customers. My favourite style for this autumn is the 'Qasa' high top trainer – the detail is minimal and subtle and these will work well with a cropped trouser and sweatshirt".
Y3 - Qasa High-Top Trainers - £260 Buy Now
"OAMC stands for Over All Master Cloth and is new to MATCHESFASHION.COM this season. The collection encompasses the sweet spot between contemporary and sportswear influence and is lifted by a refined finish and attention to detail. I like this navy sweatshirt as it is has a slim silhouette which can work well when worn with smarter trousers, and it is elevated with a detachable feather charm".
OAMC - Feather Charm Crew Neck Sweatshirt - £225 Buy Now
"Another new label for us, Malle is London based and began with the intention of creating superior, British made motorcycle luggage. The collection has now evolved and this pannier shoulder bag is absolutely functional, and is very masculine. In oiled canvas with black bridle leather trim I like that the roll-top closure allows you to expand the size of the bag as you require".
"Italian design house Marni often deals in unexpected proportions and off-kilter silhouettes, which I personally love. These trousers are more refined, and whilst they are cropped, they have a classic, straight cut, with a single pleat at the front. In navy wool-twill they are what I call and investment purchase as they will work both on and off-duty, and will add elegance even to low key weekend dressing".
Marni - Single Pleat Wool-Twill Trousers - £505 Buy Now
"Exclusive to MATCHESFASHION.COM Raey has very subtle, cool handwriting – the sort of pieces that slot into any man’s wardrobe and become firm favourites… I like this oversized bomber for autumn as it nods to sportswear but is in Prince of Wales check, one of the most traditional fabrications in English heritage".
Raey - 1970s Zip Through Houndstooth Checked Jacket £495 Buy Now
It's over :( The Rio 2016 Olympic Games is finished and it's time to hit the showers. Post-gymwear requires a simple yet stylish approach to sportswear. Comfort is key and rehydration a priority as you venture home and flop into bed.
Put those aching muscles into loose tracksuit bottoms with sandals and sports socks and go home to eat your own body weight of food. You deserve it!
Credits - Tracksuit Bottoms - Duck & Cover, Rucksack - Herschel, Watch - Storm, Sandals - Birkenstock from ASOS, Blue Rain Jacket - Huez, White Olympic Team GB Top - adidas from JD Sports, Socks - adidas from ASOS, Fragrance - ‘Uomo’ by Salvatore Ferragamo, Moisturising Shave Gel - The Real Shaving Co., Superdefense Night - Clinique, Water - SmartWater
More images & video below
Shot by Robin Forster on Olympus PEN
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TheChicGeek's fourth Olympic ring sees him take to the machines. Going hard before he goes home, TheChicGeek is showing off those geeky guns in a sleeveless running top and running shorts with gradient details. Add a bright sports shoe and a covering of sweat and you'll be fitter before you can say Tokyo 2020!
Credits - Trainers - Nike from JD Sports, Watch - AVI-8, Socks - adidas from ASOS, Sleeveless Top - Admiral Performance from Sainsbury’s, Shorts - Iffley Road, Tracksuit Top - adidas from JD Sports, Backpack - Herschel, Even Better Dark Spot Corrector & Optimizer - Clinique, All-In-One Progressive SPF - That’s So
Shot by Robin Forster on Olympus PEN
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As Team GB continues to bring home the gold medals, TheChicGeek's third Olympic Ring OOTD goes bright in bold yellow and orange. In a loose fitting running top, retro-length sports shorts and leggings, TheChicGeek just needs the arms and legs to go with it. Maybe lifting all those winning medals will help!
Go bright, or go home. Come on #TeamGB
Credits - Yellow Trainers - Nike from JD Sports, Skin Cream - Egyptian Magic, Sunglasses - Oakley, Watch - AVI-8, Mr Mint Daily Face Wash - Soveral, Black Leggings - Bjorn Borg, Yellow Shorts - adidas, Orange Top - Soar, Tracksuit Top - Umbro
Shot by Robin Forster on Olympus PEN
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See TheChicGeek hula-hooping below!
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Behind every great athlete there is a great trainer; passing on his experience and knowledge to the next generation of Olympians. To celebrate the Rio Olympics, TheChicGeek took to the playing field to train for that gold medal.
Always striving to be his best, TheChicGeek is, here, channeling 'retro sports teacher' in a fresh white tracksuit and 'Chariots of Fire' type vest top. An Olympic gold, like true style, takes commitment, dedication and training!
Credits - Trainers - Puma, White Tracksuit Top - Bjorn Borg, White Tracksuit Bottoms - Bjorn Borg, Socks - adidas, Watch - Maurice Lacroix, Vest Top - Iffley Road, Whistle - Le Coq Sportif, 'Omoressence' - Omorovicza, 'Urban Blue Detox Clay Mask' - Lab Series, 'City Block Purifying Cleansing Gel' - Clinique.
Shot by Robin Forster
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View the video below
See OLYMPIC GEEK 2