Let’s take a moment to step back and see how fashionable men are looking at this moment in time. You’ve probably noticed a proliferation of thick moustaches - well away from the month of Movember - alongside lean and toned bodies all clothed in fitted, retro sportswear. It’s hard not to see his counterpart mirrored from the late 70s or early 80s. An era of disco, gay liberation and pre-AIDS.
Left - How men are looking today - lean, toned and a hair top lip - Gone is the bearded and tattooed hipster
This isn’t just gay men either. Young straight men and homosexual men are almost indecipherable in how they look, today, bouncing the trends off one another and have the confidence to do as they please, rather than worry about being labelled either way.
I was recently in a gay pub in East London. In walked three young guys all proudly sporting cropped hair and thick moustaches. I thought it was interesting how they looked like the same young men from nearly 40 years ago. I wondered why all these things: the clothes, the body shape and facial hair styles, had all collided back to this one point in time. And, then I thought, maybe it’s because we’re entering a Post-AIDS era?
Right - Two Supermen, 40 years apart - Henry Cavill & Christopher Reeve
Thanks to medication, HIV can be prevented and people who do have it can no longer pass it on. Medication such as PrEP (Pre-exposure prophylaxis) can stop HIV from taking hold. It is highly effective for preventing HIV if used as prescribed and it recently became available on the NHS.
Consciously or unconsciously, it feels like we can finally celebrate this time because we’re no longer scared of it. Previously, looking at the images from that era had a heavy melancholy knowing what was to come and how many men didn’t make it out of that decade. But, it feels like that has lifted. It’s a mental freedom that the fashion industry is clearly relishing and focusing on this hedonistic era and image of hyper-masculinity.
Popular Instagram accounts such as ‘TheAidsMemorial’ celebrates the lives of men who lost their lives and it’s interesting how contemporary these images look. Publications such as ‘Gayletter’ play with retro homoerotic imagery and books such as ‘Fire Island Pines’ , is a collection of Polaroids from 1975-1983 of men holidaying in Fire Island in Long Island, New York, and they look like a contemporary men's swimwear shoot. Recent films like ‘Tom of Finland’ focuses on the illustrator who drew the fetish/leather side of gay men and can be seen throughout the recent AW18 collection from Moschino.
Left - Photography book - Fire Island Pines by Tom Bianchi
This is obviously centred on the gay community, but gay men influence straight men, so quickly now, and vice versa.
“In the inimitable words of power PR Samantha Jones of TV show ‘Sex and the City’ (fictional, of course) "First comes the Gays, then the girls and then the industry"!says David M Watts, Editor & Publisher, Wattswhat Magazine.
"Gay men have historically been regarded as trend setters when it comes to fashion and style. However, the resurgence of male erotica imagery making its way into mainstream fashion has more to do with lazy millennial designers looking back and copying 80s and 90s imagery rather than using it as inspiration to create something new,” says Watts.
Right - Moschino AW18
Contemporary films, documentaries and TV shows such as Ready Player One, Stranger Things, The Assassination of Gianni Versace and Antonio Lopez: Sex, Fashion & Disco - Read TheChicGeek review here, keep us continually coming back to the 70s and 80s.
“I think nostalgia is a feeling which anchors us in a constantly-changing world, and that period between the late-Seventies and mid-Eighties, pre-AIDS crisis, pre-Section 28, and the birth of the Gay Liberation movement, is sometimes seen by gay men as a golden age of hedonism and queer sexual politics. Hence the continued popularity of the music and style from that period,” says Lee Clatworthy, Writer and Press and Media Officer for Sparkle - The National Transgender Charity.
"I think this style has filtered down to the mainstream because of the availability of cheap flights to cities like Berlin, which has a large queer art community, but is also a focal point for innovative electronic music and club culture at present.” says Clatworthy.
Gone is that built, steroid-fed and hairless muscular body of the 90s and in its place is a more natural yet Instagramable toned shape. It’s more youthful and suits the current fitted style of men's clothes.
Trying not to fixate on the moustache too much, but it’s definitely one of the defining factors linking the two eras, one thing to know is, it’s not the twiddly gin-drinking Victorian type, but the solid Magnum PI style. The many years of Movember would have played a part in its return, but it’s most probably a reaction to the hipster beard.
Left - GQ Style SS18
“I would say guys wearing the moustache are normally stylish and looking to stand out a bit more in a world of beards. It normally means they are confident in themselves too.” says Tom Chapman, Founder of the Lions Barber Collective.
“I think the obsession with facial hair as a whole has been with us for a few years now, but people are starting to feel confident with a furry face and beginning to experiment with different shapes. There are so many choices when it comes to the moustache which can be easily changeable and stylable.” says Chapman.
Right - Selfie from Pinterest
“The thicker, denser looks with less styling have definitely come from those 70/80 icons such as Freddy Mercury and Hulk Hogan and I would say that young men are most definitely influenced by iconic TV and films. They have a powerful way of making something feel cool or stylish.” Chapman says.
While this ‘PrEPpy’ look has already been strong, particularly amongst East London gay men, it is definitely being pushed out into the wider male aesthetic. As we move further away from the bearded hipster, this seems to be its cool replacement. It is starting to influence straight males who won’t even know where it’s come from.
Or, it could simply be just a lot of young men with moustaches. It’s only a theory!
Left - Clearly influence by Tom of Finland, GQ Style SS18 showing the lean, toned and tached male look
Read more expert ChicGeek Comments - here
The man who defined the tailored look of the 1970s, Tommy Nutter, is a little bit like Beau Brummell in so far as he always seems like an enigma, as a person, yet his name runs throughout the history of menswear and is continually name checked. Anything bold with large lapels is always a reminder of Nutter’s style. The classic Tom Ford suit is basically a rip-off of Tommy Nutter.
This biography doesn’t just look at one Nutter’s life, but two. Tommy’s brother, David, a photographer and also gay, is the main source of first-hand information and the book follows both lives, intertwining throughout. The comical jobs they both do and the situations they seem to find themselves in makes for a really fun biography.
While Tommy is the centre, it’s great to hear about both their lives at the whims of the rich and famous of that era. From Bianca Jagger to John Lennon to Elton John, they were all wearing Tommy’s clothes while being photographed by David.
Left - Tommy Nutter modelling his own design
Tommy feels like a true creative which means he lacked the business skills and ruthlessness often needed in the fashion business to get anywhere. You get a sense that while a pioneer of the suit, Tommy was also constrained by it. He was constrained to bespoke suiting, particularly, which, due to the quality and labour intensiveness, would only ever be on a small scale and his dreams of creating a bigger ‘brand’ was restricted by centring around this one garment.
Whenever he tried anything else, outside of this area, he didn’t seem to grasp it or be able to make it work. The strong shoulder, huge lapels and contrasting fabrics became not only his signature, but his style straight jacket.
This book is great, you’ll speed through it. The best bits feature Elton John. I knew Tommy had created Elton’s 1980’s straw-boater, 'I’m Still Standing' era clothes, but I hadn’t realised he was there from the start. David became one of his inner circle and follows him around the world with manic energy. Everybody is in here: Beatles, Mick Jagger, Yoko Ono, Diana Ross.
Unfortunately, having died from that big disease with a little name, Tommy’s voice isn’t here and it would have been nice to hear from Cilla Black as she seemed to have a lot of love for him. But, the main voices are: Edward Sexton, his main cutter and Peter Brown, his boyfriend and the Beatles' manager, even when conflicting, but, that’s, ultimately, history and people’s differing viewpoints.
I remember sitting next to Jeremy Hackett at a dinner once, he started his company selling vintage clothes, and I asked him if he ever came across any Tommy Nutter, as you never see it anywhere. He said he once had some from Andrew Lloyd Webber, but it wasn’t particularly interesting. It feels like all the best pieces were commissioned by the rock stars and celebrities of that era and are probably still languishing in their storage warehouses somewhere.
There was an exhibition at The Fashion & Textile Museum in Bermondsey, a few year’s ago, which brought together some of Tommy’s best clothes. Cilla Black’s were there and I remember how small Ringo Star’s and Mick Jagger’s mannequins were.
This feels comprehensive and very well researched by Lance Richardson. The majority of the book takes place in some of the most exciting times and places of the 20th century: London in the 1960s and New York in the 1970s and this energy is what makes the book flow.
I’d love to hear what Elton John remembers. His shopping addiction seems to keep Tommy in pinstripe trousers for a while and his partying and 1970s wardrobe are all off the chart.
David Nutter is still alive and living in New York, and while Tommy died in 1992, this end segment of the book is very emotional, the glamour and era makes this a must-read for anybody interested in not only men’s clothes, but photography, music and the fashion business.
House of Nutter: The Rebel Tailor of Savile Row by Lance Richardson - Chatto & Windus - £25
Rolls Royce’s best customer, the Indian guru Bhagwan Shree Rajneesh was the compelling, albeit fairly silent, star of the recent Netflix documentary, Wild Wild Country.
Dressed in his long-flowing finery he was surrounded by his adoring followers all wearing a spectrum of reds.
Left - The cult's followers wearing their red colour palette
Also known as Osho, the story followers the Bhagwan, his one-time personal assistant Ma Anand Sheela and their community of followers in Rajneeshpuram, aka Antelope, located in Wasco County, Oregon during the 1980s.
Right - The Bhagwan
This commune was a place of free love and followed the teachings of the Bhagwan. His taste for the finer things in life - 93 Roll Royces! - is part of the madness of it all.
Left - Uniqlo - Men Supima Cotton Crew Neck Short Sleeve T-Shirt - £9.90
The reason they wore reds was to represent “the colours of the rising or setting sun”, as well as beaded necklaces with a locket containing a picture of the Bhagwan's face. It’s fascinating how everybody is wearing something different while conforming to the same colour chart.
I’m expecting Pantone to release a ‘Bhagwan Red’ next year, which would be a crimson/berry red. But you can get in early by buying anything on this colour chart with no logos or branding.
Left - Berska - Bomber Jacket - £19.99
The community imploded, but I won’t spoil it. Let’s just say it makes me rethink about eating from the salad cart at the local Harvester!
Left - American Apparel - Cranberry Hoodie - £34
Left - Spoke - Coral - £89
Left - ASOS - Skinny Smart Trousers In Strawberry Red - £20
Left - YOURTURN - Dip Dye T-Shirt In Red - £12 from ASOS
Left - Ted Baker - Proshor Chino Short - £69 from House of Fraser
Left - Rivieras - Classic 10 Canvas Loafers - £50 from matchesfashion.com
Left - Buscemi - 100mm Guts Red Leather Hi-Top Trainers -£670 from Harvey Nichols
More Get The Looks - The Assassination of Gianni Versace - here
Our love of the 80s continues. From the music to the films to the fashion, it’s the decade that keeps on giving.
The big trend, fashion wise, is 80s sportswear and this is the look you should be following.
Go for larger fits, especially in coats and jackets - I’m wearing a large here - with strong, contrasting primary colours.
This jacket by Tommy Hilfiger is from House of Fraser and perfectly illustrates the new look while heavily referencing its vintage archive.
Team with dad jeans, branded socks and retro trainers. Don’t forget the gold chain or necklace for that final, confident flourish. Read more why here
Are you ready, Player One?!
Credits - Jacket - Tommy Hilfiger from House of Fraser, Jeans - Topman, T-Shirt - Umbro, Necklace - Topshop, Socks - Fila, Trainers - Diadora, Cap - J Crew
We seem to be fixated on the year 1983. First came Stranger Things and now, the new film by Luca Guadagnino, Call Me By Your Name.
Left - Getting rave views - Call Me By Your Name - The new film by Luca Guadagnino, who also made I am Love & A Bigger Splash
A love story between Elio and Oliver, Armie Hammer and Timothée Chalamet, respectively, it is an Italian summer romance featuring the power brands of the decade.
Right - The film's wardrobe was very casual 80s brands such as Lacoste & Polo Ralph Lauren
From Polo Ralph Lauren shirts, clothing the arrogant and preppy Oliver, to the striped Lacoste polos on the young and loving Elio.
Mix it with a bit of 80s Italian disco and copious amounts of drawstring swim shorts and you have your next warm weather wardrobe sorted. A future classic, it’s a peach of a film!
Left - B.D. Baggies - Bradfort Oxford Butt Down-Pocket - £73
Below - Ray Ban - Original Wayfarer Classic - £127
Left - Lacoste - Men’s Lacoste Regular Fit Striped Pima Cotton Polo - £79
Below - Boardies - Overlay Shortie Swim Shorts - £50
Persol - Havana - £153 from Sunglasses-shop
Converse - Fastbreak ’83 Vintage - £70
Casio - Classic Digital Watch F-91W-1XY - £13 from ASOS
adidas - Originals Football Swim Short - £29.99 from Footasylum
See More Get The Look - The Assassination of Gianni Versace - here
Get The Look - Wild, Wild Country
The current obsession with the eighties shows no signs of abating and the Italian Memphis group of designers, from that period, have come to represent and define an era which was a riot of bold primary colours and clashing patterns. This is the age of MTV and Beetlejuice, a time when post-modernism was new and Timmy Mallett was a style icon. Okay, well, maybe not the last bit!
Fashion is taking inspiration from that time and the furniture has become increasingly collectible and expensive. The café, at the recent LFWM, had a few pieces to really cement its status.
This top from ASOS is pure Memphis, with its strong clashing colours and asymmetric design, and at £16 is far from those escalating 'modern classic' prices.
Left & Below - ASOS - £16
Above - Collection of 1980s Italian Memphis furniture