I’m always fascinated with those World Cups during the 1960s and 1970s where the players sat around drinking and smoking like they were spending two weeks on the Costa Brava. Sunning themselves and taking the missus with them, this was World Cup as lad’s holiday. Today, it’s much more serious, and if all the bungs, corruption and violence hasn’t put you off, it’s still a spectacle bringing the world together.
Left - Bobby Moore with locals on the beach 1971 NPG
As well as a sporting contest it’s also a cultural and style moment, celebrated every four years. Recently, photographs of the footballer Bobby Moore were acquired by the National Portrait Gallery and have gone on display to mark this year’s World Cup and the 25th anniversary of his death. The photographs were acquired from the collection of Roberta Moore, his daughter, and show Bobby, the golden boy of British football, throughout his career both on and off the pitch.
Right - Nike Football - England Home Vapor Match Shirt In White - £90 from ASOS
Umbro has released the 'Unforgotten' collection. Back in 1966, Umbro did a deal with all 16 competing teams in the World Cup finals to wear Umbro kit. Everyone agreed, but, when the tournament started, one team didn't wear the kit: the Russians. The Unforgotten collection is inspired by what that missing kit could've looked like and the colours and iconography of the Soviet era. Part of the collection is inspired by Lev Yashin, Russia's goalkeeper in 1966 and arguably the greatest goalkeeper ever - still the only goalkeeper to ever win the Ballon d'Or. He was also famed for always wearing head-to-toe black when playing, hence the Lev pieces in the collection are predominately black.
Left - Umbro 'Unforgotten' Collection - Prices range from £35-80
Left - 'Saturday Night Fever Pitch' by Simon Doonan, read TheChicGeek's review here
Below - Bobby Moore & Family 1975 NPG
Louis Vuitton has released a FIFA World Cup official licensed product collection - they also make the travel case for the World Cup trophy. Available in 3 colour combinations - red, black and blue, and made with the Maison’s textured Epi leather, the pattern is inspired by the official ball of the 1970 FIFA World Cup. There will also be a range of 35 country name tags - 32 qualified teams of the FIFA World Cup competition + Italy, USA, and China. It is available from the Louis Vuitton boutiques in Harrods and Manchester.
Far Left - Louis Vuitton - Keepall 50 – Epi leather - £2970
Left - Wallet - Slender Epi Leather Wallet - £460
Vilebrequin’s signature turtle shares the spotlight, this time, with an especially clever cephalopod: the octopus. With eight tentacles to dribble, he represents the famous ‘Paul’ who captivated the football fans crowds with his predictions in the 2010 World Cup.
Left - Vilebrequin - Soccer Turtles - £175
The design is based around the footballs that made, well some of us, into Ronaldo or Messi in the playground. All for the price of £19.66 to celebrate the last time England did anything!
Left - OIBOY - Super Stars Made in Playgrounds White T-Shirt - £19.66
Below - New Balance + Paul Smith Signature Stripe Leather Football - £195
See what to wear while watching - TheChicGeek's OOTD World Cup Casual
Let’s take a moment to step back and see how fashionable men are looking at this moment in time. You’ve probably noticed a proliferation of thick moustaches - well away from the month of Movember - alongside lean and toned bodies all clothed in fitted, retro sportswear. It’s hard not to see his counterpart mirrored from the late 70s or early 80s. An era of disco, gay liberation and pre-AIDS.
Left - How men are looking today - lean, toned and a hair top lip - Gone is the bearded and tattooed hipster
This isn’t just gay men either. Young straight men and homosexual men are almost indecipherable in how they look, today, bouncing the trends off one another and have the confidence to do as they please, rather than worry about being labelled either way.
I was recently in a gay pub in East London. In walked three young guys all proudly sporting cropped hair and thick moustaches. I thought it was interesting how they looked like the same young men from nearly 40 years ago. I wondered why all these things: the clothes, the body shape and facial hair styles, had all collided back to this one point in time. And, then I thought, maybe it’s because we’re entering a Post-AIDS era?
Right - Two Supermen, 40 years apart - Henry Cavill & Christopher Reeve
Thanks to medication, HIV can be prevented and people who do have it can no longer pass it on. Medication such as PrEP (Pre-exposure prophylaxis) can stop HIV from taking hold. It is highly effective for preventing HIV if used as prescribed and it recently became available on the NHS.
Consciously or unconsciously, it feels like we can finally celebrate this time because we’re no longer scared of it. Previously, looking at the images from that era had a heavy melancholy knowing what was to come and how many men didn’t make it out of that decade. But, it feels like that has lifted. It’s a mental freedom that the fashion industry is clearly relishing and focusing on this hedonistic era and image of hyper-masculinity.
Popular Instagram accounts such as ‘TheAidsMemorial’ celebrates the lives of men who lost their lives and it’s interesting how contemporary these images look. Publications such as ‘Gayletter’ play with retro homoerotic imagery and books such as ‘Fire Island Pines’ , is a collection of Polaroids from 1975-1983 of men holidaying in Fire Island in Long Island, New York, and they look like a contemporary men's swimwear shoot. Recent films like ‘Tom of Finland’ focuses on the illustrator who drew the fetish/leather side of gay men and can be seen throughout the recent AW18 collection from Moschino.
Left - Photography book - Fire Island Pines by Tom Bianchi
This is obviously centred on the gay community, but gay men influence straight men, so quickly now, and vice versa.
“In the inimitable words of power PR Samantha Jones of TV show ‘Sex and the City’ (fictional, of course) "First comes the Gays, then the girls and then the industry"!says David M Watts, Editor & Publisher, Wattswhat Magazine.
"Gay men have historically been regarded as trend setters when it comes to fashion and style. However, the resurgence of male erotica imagery making its way into mainstream fashion has more to do with lazy millennial designers looking back and copying 80s and 90s imagery rather than using it as inspiration to create something new,” says Watts.
Right - Moschino AW18
Contemporary films, documentaries and TV shows such as Ready Player One, Stranger Things, The Assassination of Gianni Versace and Antonio Lopez: Sex, Fashion & Disco - Read TheChicGeek review here, keep us continually coming back to the 70s and 80s.
“I think nostalgia is a feeling which anchors us in a constantly-changing world, and that period between the late-Seventies and mid-Eighties, pre-AIDS crisis, pre-Section 28, and the birth of the Gay Liberation movement, is sometimes seen by gay men as a golden age of hedonism and queer sexual politics. Hence the continued popularity of the music and style from that period,” says Lee Clatworthy, Writer and Press and Media Officer for Sparkle - The National Transgender Charity.
"I think this style has filtered down to the mainstream because of the availability of cheap flights to cities like Berlin, which has a large queer art community, but is also a focal point for innovative electronic music and club culture at present.” says Clatworthy.
Gone is that built, steroid-fed and hairless muscular body of the 90s and in its place is a more natural yet Instagramable toned shape. It’s more youthful and suits the current fitted style of men's clothes.
Trying not to fixate on the moustache too much, but it’s definitely one of the defining factors linking the two eras, one thing to know is, it’s not the twiddly gin-drinking Victorian type, but the solid Magnum PI style. The many years of Movember would have played a part in its return, but it’s most probably a reaction to the hipster beard.
Left - GQ Style SS18
“I would say guys wearing the moustache are normally stylish and looking to stand out a bit more in a world of beards. It normally means they are confident in themselves too.” says Tom Chapman, Founder of the Lions Barber Collective.
“I think the obsession with facial hair as a whole has been with us for a few years now, but people are starting to feel confident with a furry face and beginning to experiment with different shapes. There are so many choices when it comes to the moustache which can be easily changeable and stylable.” says Chapman.
Right - Selfie from Pinterest
“The thicker, denser looks with less styling have definitely come from those 70/80 icons such as Freddy Mercury and Hulk Hogan and I would say that young men are most definitely influenced by iconic TV and films. They have a powerful way of making something feel cool or stylish.” Chapman says.
While this ‘PrEPpy’ look has already been strong, particularly amongst East London gay men, it is definitely being pushed out into the wider male aesthetic. As we move further away from the bearded hipster, this seems to be its cool replacement. It is starting to influence straight males who won’t even know where it’s come from.
Or, it could simply be just a lot of young men with moustaches. It’s only a theory!
Left - Clearly influence by Tom of Finland, GQ Style SS18 showing the lean, toned and tached male look
Read more expert ChicGeek Comments - here
The man who defined the tailored look of the 1970s, Tommy Nutter, is a little bit like Beau Brummell in so far as he always seems like an enigma, as a person, yet his name runs throughout the history of menswear and is continually name checked. Anything bold with large lapels is always a reminder of Nutter’s style. The classic Tom Ford suit is basically a rip-off of Tommy Nutter.
This biography doesn’t just look at one Nutter’s life, but two. Tommy’s brother, David, a photographer and also gay, is the main source of first-hand information and the book follows both lives, intertwining throughout. The comical jobs they both do and the situations they seem to find themselves in makes for a really fun biography.
While Tommy is the centre, it’s great to hear about both their lives at the whims of the rich and famous of that era. From Bianca Jagger to John Lennon to Elton John, they were all wearing Tommy’s clothes while being photographed by David.
Left - Tommy Nutter modelling his own design
Tommy feels like a true creative which means he lacked the business skills and ruthlessness often needed in the fashion business to get anywhere. You get a sense that while a pioneer of the suit, Tommy was also constrained by it. He was constrained to bespoke suiting, particularly, which, due to the quality and labour intensiveness, would only ever be on a small scale and his dreams of creating a bigger ‘brand’ was restricted by centring around this one garment.
Whenever he tried anything else, outside of this area, he didn’t seem to grasp it or be able to make it work. The strong shoulder, huge lapels and contrasting fabrics became not only his signature, but his style straight jacket.
This book is great, you’ll speed through it. The best bits feature Elton John. I knew Tommy had created Elton’s 1980’s straw-boater, 'I’m Still Standing' era clothes, but I hadn’t realised he was there from the start. David became one of his inner circle and follows him around the world with manic energy. Everybody is in here: Beatles, Mick Jagger, Yoko Ono, Diana Ross.
Unfortunately, having died from that big disease with a little name, Tommy’s voice isn’t here and it would have been nice to hear from Cilla Black as she seemed to have a lot of love for him. But, the main voices are: Edward Sexton, his main cutter and Peter Brown, his boyfriend and the Beatles' manager, even when conflicting, but, that’s, ultimately, history and people’s differing viewpoints.
I remember sitting next to Jeremy Hackett at a dinner once, he started his company selling vintage clothes, and I asked him if he ever came across any Tommy Nutter, as you never see it anywhere. He said he once had some from Andrew Lloyd Webber, but it wasn’t particularly interesting. It feels like all the best pieces were commissioned by the rock stars and celebrities of that era and are probably still languishing in their storage warehouses somewhere.
There was an exhibition at The Fashion & Textile Museum in Bermondsey, a few year’s ago, which brought together some of Tommy’s best clothes. Cilla Black’s were there and I remember how small Ringo Star’s and Mick Jagger’s mannequins were.
This feels comprehensive and very well researched by Lance Richardson. The majority of the book takes place in some of the most exciting times and places of the 20th century: London in the 1960s and New York in the 1970s and this energy is what makes the book flow.
I’d love to hear what Elton John remembers. His shopping addiction seems to keep Tommy in pinstripe trousers for a while and his partying and 1970s wardrobe are all off the chart.
David Nutter is still alive and living in New York, and while Tommy died in 1992, this end segment of the book is very emotional, the glamour and era makes this a must-read for anybody interested in not only men’s clothes, but photography, music and the fashion business.
House of Nutter: The Rebel Tailor of Savile Row by Lance Richardson - Chatto & Windus - £25
Snaffle loafers are one of the rare fashion items that can, legitimately, be called ‘timeless’. They bob along on the waves of shoe trends and come in and out when the time suits. They’re definitely something you should never throw away.
The most famous are Gucci, obvs, but it’s actually cooler and less basic to sniff out a cheaper alternative. Read more here
Russell & Bromley has this pair called ‘Mercury’. I really like the brown, orange and beige webbing underneath the snaffle. It gives them a vintage/70s edge. Made from calf leather in Tuscany, these aren’t the cheapest, but they’ll certainly authentically Italian.
You can wear these with anything, just don’t smother the shoe with trouser. Keep your ankles visible both socked and unsocked.
Left & Below - Russell & Bromley - Mercury - £235
Sliders are here to stay and while the design stays pretty much the same, for many, it’s all about the branding. The majority of brands make it all about them, but these, from Isabel Marant’s first men’s collection, are the footwear equivalent of a conversation pit. Think Joe Colombo furniture and Space Odyssey.
While pricey, they are made from leather and I love the homage to some of the footwear greats of the 20th century. Here's also a mini footwear history lesson too.
Left & Right - Isabel Marant - Hellea Quilted Tri-Colour Leather Slides - £305 from matchesfashion.com
Left - 1938 Cork-layered sole and heel covered in multi-colored suede. This style was designed for the London department store Fortnum & Mason and was a variation of the model that Ferragamo created for Judy Garland.
Left - Mid 1970s Terry De Havilland Sima 1 is pure glam rock. The tiered cork wedge is an outlandish and timeless classic.
See a top inspired by Memphis
Value and price are related, obviously. A high price can offer great value, and vice versa, but many designer brands are very far from this. See more here - Greedy Margins & Brand Blindness
We’re in an age where the arrogance of brands has caused many to push their prices up while lowering their quality. It’s not good enough. So, it was a nice surprise to go into the new Fiorucci store on London’s Brewer Street and see quality product at reasonable prices.
Left - Tired of shopping? Have a lie down
I’d been meaning to take a look since it opened in September. Now owned by Janie and Stephen Schaffer, who had founded the high street chain Knickerbox together in 1986, Fiorucci was one of the coolest fashion names of the 1970s. This is the first store in its rebirth.
Right - The spiral staircase up to the 1st floor in the Fiorucci store on London's Brewer Street
Founded by Elio Fiorucci in 1967, after being inspired by London’s Carnaby Street and King’s Road, the first Fiorucci store opened in Milan’s Galleria Passarella. More stores followed. In 1974, a second location in Milan, a year later in London. Then, in 1976, East 59th Street in New York. The Manhattan store becomes known as “the daytime Studio 54”. It laid down the blueprints for the concept store as we know it today.
Until recently it was just a name check in Sister Sledge’s “He’s The Greatest Dancer” song. But with Halston gone, Gucci overloaded, it’s, now, all about Fiorucci.
We’ve seen many brands from the 1970s try, and, generally, fail to make a comeback. Ossie Clark never quite made it and Biba stuttered and became an in-house brand at House of Fraser. Many brands make the mistake of trying to carbon copy what was then rather than taking the best bits and thinking about a contemporary shop or experience.
The new owners of Fiorruci have done this really well. The shop has that disco, playground feeling yet still feels sophisticated and the product all seemed to be Made in Italy of decent weighted fabric and excellently priced - £80 for a T-shirt and £140 for a sweatshirt.
Left & Right - More images of the first Fiorucci store as part of the brand's rebirth
While £80 is a lot for a T-shirt to many, when you compare it to £250 for a Gucci one that is so thin you can see your hand through it, it seems great value. I’m not sure who is doing their manufacturing, but it looked like the reason why you buy Italian-made clothes.
At these prices it’s something you can get involved and have fun with. Young consumers will be able to afford it or at least save up to it. They are positioning the brand for the long term, looking for repeat custom and offering their consumers something decent for their money. I know if I see a guy in a Fiorucci T-shirt I’ll want to go over and speak to him. It’s cool.
Go check it out next time you’re in Soho.
The silk pyjama shirt has become a fixture in our wardrobes - it was one of the most popular men’s items in the recent Erdem X H&M collaboration - Read 'The Return of The Sexy Shirt' - and it was inevitable, in all its louche, open-shirtedness, that we needed something extra to decorate our chests with. Enter the medallion.
Left - Fashion week street style
This look hasn’t been cool since the seventies with the combined stench of Brut aftershave and porn-star taches. But we're peacocking again and this overt masculinity is the reason why it is back. It’s very Burt Reynolds, very Magnum PI and has a musky, hirsute sexiness to it.
Right - Alex Orso - Disc - Gold - £125
I’m loving a silk shirt ATM, see one of my favourites of the season here and you wear it open with confidence. It could be the “Call Me By Your Name” effect, where the medallion necklace is an important signifier within the film - see more Call Me By Your Name style here or it's the effect of guys being more flamboyant and wearing printed silk shirts.
Team with silk trousers and a smile. Have you got the swagger for a medallion?
Left - Black Dakini - Disk Pendant Sterling Silver Necklace - £355 from Matchesfashion.com
Below - Vintage Bruce Weber Versace
Below Right - Steve McQueen
Far Left -Ryan Gosling
Middle - The medallion draws attention to your chest
Left - More McQueen
Left - Tom Selleck being Tom Selleck
Below Left - Call Me By Your Name - the older character shows his influence on the younger one when he starts to copy him and wear the same necklace
Below - Chained & Able - St. Christopher - £22 from ASOS
You're going to need a silk shirt to go with this - see more here The Return of 'The Sexy Shirt'
So many brands are simply remaking their archive, and why not, when it looks this good. We all know how I feel about Fila Vintage, but I first noticed this Fred Perry number at Pitti Uomo in January and then Berlin after. At first, I thought it was a display of vintage, but it's even better when you realise you can buy it. It’s part of their ‘Reissues’ collection and is designed to look like two layered knitwear pieces. The pageboy haircut is optional!
Left & Below - Fred Perry - Reissues Layered Turtle Neck Jumper - £145
When TheChicGeek met Neil Barrett - see here - he was just about to unveil this collection in Milan. He told TheChicGeek he was inspired by his childhood and the 1970s and the collection was a mix of his classic smart sportswear and 70s inspired chevrons and colours.
Neil really knows how to make clothes that flatter. Here we have a classic bomber given movement with the herringbone detail on the arms, a super luxurious knit polo with epaulettes and subtle jacquard trousers with a camo-type design. The look is finished off with smart, white gum sole shoes.
Credits - All clothes Neil Barrett from Harvey Nichols Knightsbridge, Trainers - Tim Little x Grenson, Spectacle - Salvatore Ferragamo, PRO LS All-In-One Face Cleansing Gel - Lab Series, Stress Fix Body Lotion - Aveda,
Shot on Olympus PEN by Robin Forster
More images & video below
Coach Creative Director, Stuart Vevers, has been slowly building Coach's fashion credibility. Expanding the American brand's fashion collections, including a full menswear show in London, the British designer is adding cool to Coach's accessory heritage.
This season was all about contrast leather jackets and buffalo checked knitwear mixed with an element of 90s grunge.
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Credits - All clothes & shoes Coach AW16
Shot by Robin Forster on OlympusPEN