Fiorucci Brewer Street Soho is back

Value and price are related, obviously. A high price can offer great value, and vice versa, but many designer brands are very far from this. See more here - Greedy Margins & Brand Blindness

Fiorucci Brewer Street Soho is back

We’re in an age where the arrogance of brands has caused many to push their prices up while lowering their quality. It’s not good enough. So, it was a nice surprise to go into the new Fiorucci store on London’s Brewer Street and see quality product at reasonable prices.

Left - Tired of shopping? Have a lie down

I’d been meaning to take a look since it opened in September. Now owned by Janie and Stephen Schaffer, who had founded the high street chain Knickerbox together in 1986, Fiorucci was one of the coolest fashion names of the 1970s. This is the first store in its rebirth.

Right - The spiral staircase up to the 1st floor in the Fiorucci store on London's Brewer Street

Founded by Elio Fiorucci in 1967, after being inspired by London’s Carnaby Street and King’s Road, the first Fiorucci store opened in Milan’s Galleria Passarella. More stores followed. In 1974, a second location in Milan, a year later in London. Then, in 1976, East 59th Street in New York. The Manhattan store becomes known as “the daytime Studio 54”. It laid down the blueprints for the concept store as we know it today.

Until recently it was just a name check in Sister Sledge’s “He’s The Greatest Dancer” song. But with Halston gone, Gucci overloaded, it’s, now, all about Fiorucci. 

We’ve seen many brands from the 1970s try, and, generally, fail to make a comeback. Ossie Clark never quite made it and Biba stuttered and became an in-house brand at House of Fraser. Many brands make the mistake of trying to carbon copy what was then rather than taking the best bits and thinking about a contemporary shop or experience.

Fiorucci Brewer Street Soho is backFiorucci Brewer Street Soho is backThe new owners of Fiorruci have done this really well. The shop has that disco, playground feeling yet still feels sophisticated and the product all seemed to be Made in Italy of decent weighted fabric and excellently priced - £80 for a T-shirt and £140 for a sweatshirt. 

Left & Right - More images of the first Fiorucci store as part of the brand's rebirth

While £80 is a lot for a T-shirt to many, when you compare it to £250 for a Gucci one that is so thin you can see your hand through it, it seems great value. I’m not sure who is doing their manufacturing, but it looked like the reason why you buy Italian-made clothes.

At these prices it’s something you can get involved and have fun with. Young consumers will be able to afford it or at least save up to it. They are positioning the brand for the long term, looking for repeat custom and offering their consumers something decent for their money. I know if I see a guy in a Fiorucci T-shirt I’ll want to go over and speak to him. It’s cool.

Go check it out next time you’re in Soho.

Published in Fashion

The first ever UK exhibition on the Spanish fashion designer, Cristóbal Balenciaga, and his continuing influence on modern fashion opens at the V&A. The exhibition marks the centenary of the opening of Balenciaga’s first fashion house in San Sebastian, Spain and the 80th anniversary of the opening of his famous fashion house in Paris. 

Left - The man himself, Cristóbal Balenciaga

TheChicGeek says, “While I love the V&A’s Fashion Gallery, the big exhibition space, where Pink Floyd currently is, is usually larger and something to get more excited about. But, this exhibition feels less cramped than previous exhibitions in the space - see Underwear here - and upstairs has a nice, spacious flow.

Balenciaga, as a designer, was serious. Those black voluminous gowns seem to sum up his lack of fun. He feels strict in that Spanish Catholic way, manifesting itself in his designs using lace and the Spanish Mantilla. You don’t get much feel for the man or his personality, but I think that’s how he liked it. He only gave one interview in his life, and that was just before he died.

Left - Known for his elegant volumes, Balenciaga was one of the great couturiers of the 20th century

The name disappeared into the history books when he closed his house and only came back into common culture with its revival around 20 year's ago when Gucci’s parent company, Kering, bought it alongside Stella McCartney and Alexander McQueen.

Downstairs is a collection of pieces, mostly coats and dresses, from his most prolific period the 1960s. These are sculptural clothes for pictures and striking as they are, when they become practical, to enter the real world, particularly the commissions by the rich Americans, they look dated and frumpy. His volumes work on their own, but on people they add bulk and often swallow the wearer. These aren't easy wearing pieces.

Some of his pieces aren’t practical either. The wearer couldn’t sit down or go to the toilet in 'Envelope' dress, for example, but this doesn't detract from its beauty.

This was the golden age of 20th century of couture and while he produced ready-to-wear with his 'Eisa' range, his heart was in his exacting standards and the fine fabrics he used. 

Left - The 'Envelope' dress, 1967, a design you couldn't sit down or go to the toilet in

Balenciaga is more a collection of one-off greatest hits than themed seasons in the vain of Saint Laurent. These weren’t particularly well documented, even though they were huge, between 150 to 200 looks, as the press weren’t allowed into his shows, so the main imagery is striking black and white shoots in the magazines at the time which have entered in the common psyche of 20th century fashion images.

Upstairs is a large display with a varied selection of designers, both old and new, paying homage to the volumes that Balenciaga pioneered. There are a couple of men’s pieces by JW Anderson and Rory Parnell-Mooney to illustrate that his influence isn’t restricted solely to womenswear.

Left - JW Anderson paying homage to Balenciaga with his tulip trousers

There are a couple of pieces from the new Balenciaga, under Demna Gvasalia, who is producing great things and referencing the house while making it feel contemporary. Unfortunately, there isn't a blue Ikea bag in sight!

Balenciaga: Shaping Fashion until 18th February 2018. Admission £12

Published in Fashion
Friday, 07 October 2016 11:05

Hot List The Psychedelic Shirt

psychedelic menswear Tom FordPeace and love, what more do we need? Well, a big bank balance looking at the price of this shirt. Tom Ford always knows which bits of the past to mine. While he's a man of the 1970s, this psychedelic shirt brings to mind the Beatles of the 1960s and menswear brands from the time such as Mr Fish.

While this shirt is loud, team it with a navy suit and plain tie and you'll have something that is risk taking and tasteful rather than brash and gaudy. Peace out!

Left - Tom Ford - Floral Print Shirt - £675 from Harrods

Inspired? See the V&A’s 1960s Exhibition - here

Tom Ford menswear harrods psychedelic shirt

Published in Fashion

victoria & albert revolution exhibition mr fishThis major exhibition at the V&A will explore the era-defining significance and impact of the late 1960s upon life today. From global civil rights, multiculturalism, environmentalism, consumerism, computing, communality to neoliberalist politics, the world we live in has been vitally influenced by five revolutionary years 1966 – 70. You Say You Want a Revolution? Records and Rebels 1966 – 70 will investigate the upheaval, the explosive sense of freedom, and the legal changes that took place resulting in a fundamental shift in the mindset of the Western world.

Left - Examples of 60s fashion including this striped suit by Mr Fish

Mick Jagger jumpsuit ossie clark exhibition the chic geek TheChicGeek says, “What a trip! We can never get enough of the sixties; a decade we look back at so fondly and one that defined modern Britain and revitalised London. The Victoria & Albert Museum certainly know where the money is these days: the baby-boomers who have all the time and leisure can reminisce here and let the memories come flooding back, or not depending on how hard they went for it during that decade.

Right - The moves like Jagger! Ossie Clark's velvet jumpsuit for Mick Jagger

beatles sergeant pepper lonely heart suits V&ATuning in and dropping out was for the wealthy, but we won’t let that spoil a good story. What makes this exhibition is the headphones and the soundtrack. Much like the Bowie exhibition before it, it allows you to be fully immersed and get lost in the sights and sounds of the decade.

Left - Two of the Beatles suits from the Sgt Pepper's Lonely Hearts Club Band album cover

woodstock fashion v&a museumThere’s nothing here that is particularly new, but it’s so well put together it’s a bit like watching a favourite film: you know what is going to happen but you still love it. From Carnaby Street to Vietnam to Black Power to Woodstock and finally Lennon’s Imagine, the exhibition looks at the idea of challenging the establishment and looking for alternative ways of thinking and living, many of which still resonate today.

Right - The Woodstock area features fake grass, bean bags and costumes and footage from the 1960s most famous festivals

John Lennon Imagine jacketThere is plenty of menswear here too. From Mr Fish to Ossie Clark’s jumpsuit for Mick Jagger and Jimi Hendrix’s festival costumes.

I can’t recommend this exhibition enough. I think it was the longest time I’ve ever spent in a V&A exhibition. There is so much to look at and read, plus the headphones really allow you to zone out and tune in!”

Left - The jacket John Lennon wore in the Imagine video

#RecordsandRebels

Published in Fashion