Tuesday, 03 September 2019 14:18

Label To Know Marrakshi Life

Marrakshi life Randall Bachner menswear label to knowSeptember is a month when you want to squeeze out the last rays of sunshine. Whether that’s a late holiday, or the hope of an Indian Summer, we’re not quite ready yet to pack away all our warm weather gear.

Left - Marrakshi Life - Pinstriped Cotton-Blend Shirt - £260 from matchesfashion.com

One brand which specialises in a floaty, 40 degree fantasy of Summer is Marrakshi Life. They were invited to the recent Barcelona Fashion Week and the use of colour and oversized shapes piqued my interest.

Marrakshi life Randall Bachner menswear label to knowLaunched in 2013 by New York photographer Randall Bachner, Marrakshi Life uses the local skills of Moroccans to give us that romantic Getty fantasy of North Africa.

The brand says they are “using the skill of traditional Morrocan weaving practices and a desire to take this sartorial heritage forward, Marrakshi Life uses ancient techniques to create clothing that is authentic yet with a fashion-forward urban twist.” 

Bachner is committed to supporting responsible manufacturing via sustainable, low impact production methods. He describes his atelier in Marrakech as a community rather than a factory. Visitors to Marrakshi Life can experience the family feel whilst viewing the whole process from textile creation to finished design. 

Right - Marrakshi Life - French X-Long Cuff Shirt - $323

Always wanted to visit Marrakech? See what happened when TheChicGeek visited the YSL museum there - here

 

Read 186 times