From miniskirts and hot pants to vibrant tights and makeup, discover how Mary Quant launched a fashion revolution on the British high street, with over 200 garments and accessories, including unseen pieces from the designer's personal archive.
Left - Vidal Sassoon cutting Mary Quant's famous haircut
TheChicGeek says, “The V&A does love a Baby-Boomer focused exhibition. They do have all the time and money afterall, so why not?
Mary Quant is one of the biggest fashion names of the 1960s and despite her business shrinking to almost nothing, today, many people still know her name.
Mary Quant was great at branding herself and her ‘Bazaar’ brand, and the names of the designs like ‘Banana Split’, for a zip up dress, are of their time, but, dare I say it, the majority of the designs felt dowdy and quite boring.
Right - Model with a Mary Quant 'Bazaar' bag
The Mary Quant brand wasn’t cheap, and while she had a cheaper ‘Ginger Group’ line, this isn’t fast fashion like we know it, though some of the stitching says otherwise…
I left the exhibition feeling that the cool girls of the 1960s probably weren’t wearing Mary Quant. 'Swinging London' doesn’t look quite as colourful through Quant’s eyes, and the designs often look quite basic as opposed to chic. The exhibition is well put together and her talent for licensing is to be admired, but it would be good to have known what happens after the mid-70s where the exhibition tails off.
Left - The upstairs portion of the V&A's Mary Quant exhibition
The daisy branding could have been as big as any make-up brand and the power of the name and that Vidal Sassoon haircut is the epitome of 1960s cool. I was just surprised how pedestrian a lot of the designs were, but I liked the personal touches of saying where people bought their items from, pictures of them wearing it, and the inclusive call out - #WeWantQuant - the V&A did to fill gaps in their collection for this exhibition.
Try and see this while you're at the V&A - Christian Dior: Designer of Dreams, it's really good.
Right - Mary Quant and models at the launch of the 'quantafoot' collection