JF Man has been created by the experts behind one the biggest and instantly recognisable hair brands, John Frieda. Drawing on three decades of experience in transforming hair, JF Man is a dedicated men’s collection - their first - of care and styling products that work together to tackle some of modern men’s most challenging hair concerns.
“Our research revealed a clear demand for dedicated men’s hair care and styling products, with Mintel forecasting +11% growth in the Men’s haircare category through to 2020. The result is two ground-breaking collections that are designed to combat the frustrating natural tendencies hair has as it grows, helping men manage their hair between barber visits, getting them closer to that fresh-cut feeling, every day,” says Karolina Tlalka, Marketing Manager, JF Man.
Left - Lift System Energising Shampoo - £7.50, Lift System Lifting Clay Crème - £9.50, Lift System Humidity Blocking Hairspray - £7.50, Control System Taming Shampoo - £7.50, Control System Calming Conditioner - £7.50, Control System Grooming Gel - £9.50, Control System Sculpting Paste - £9.50, Control System Smoothing Crème - £9.50
TheChicGeek says, “This range is split into two: LIFT for thin, flat hair that needs lift and support; and CONTROL for unruly, dry or thick hair. I’m firmly in the ‘LIFT’ category - the blue accented products - and I already like the way there isn’t a conditioner option. It makes me feel like they know what they’re doing, instead of that annoying thing of a ‘shampoo/conditioner’, because men are ‘lazy’, when, if you have fine hair, you don’t want a conditioner making it lank and greasy.
Within the LIFT option there is a shampoo, clay crème and hairspray. It all feels really light, which is what you want with thin and flat hair. The shampoo has a great texture and contains Keratin Protein and Vitamin B5. The ‘Humidity Blocking Hairspray’ is a non-sticky spray that is truly non sticky and has hold without it feeling too rigid. The ‘Lifting Clay Crème’ is light and doesn’t feel like it’s weighing down your hair.
I like this range because it feels like it’s been produced by somebody who understands the main two differences in men’s hair. The sizes are big and offer good value. You probably don’t need the hairspray and the creme, but at these prices you could easily get both and each of these products will happily last you for months.”
Launching exclusively with Boots