Friday, 04 August 2017 13:12

Label To Know Floraïku

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Floraiku Harrods Salon de Parfums Fragrance

Last week, Harrods unveiled the expansion of its Salon de Parfums area on the top floor of the store. Seven new fragrance boutiques have been added including Penhaligon’s, Armani Privé, Burberry, Sospiro, Frédéric Malle, Bond No.9 and, brand new and world exclusive, Floraïku.

Left - The new Floraïku boutique at the extended Salon de Perfumes in Harrods

Floraiku Harrods Salon de Parfums Fragrance

The Japanese-inspired, Floraïku, has been created by John and Clara Molloy, the couple behind ‘Memo Paris’, available at Harvey Nichols. 

Directly inspired by Japan, the collection of eleven fragrances are based on Japanese poems - haiku - engraved on each bottle. Three ‘ceremonies’ make up Floraiku: Secret Teas and Spices, Enigmatic Flowers and Forbidden Incense, each
of them composed with three different perfumes. 

The colour of the bottles, navy blue, white and black ensures recognition. A final ceremony is added to the previous three: Shadowing. Composed of two perfumes, with a red bottle, it allows, if they are affixed near a fragrance of one of the other three collections, to make it deeper or lighter. 

Right - My favourite - Between Two Trees

Floraiku Harrods Salon de Parfums Fragrance

Unveiled in a box inspired by a Japanese bento box, each fragrance of 50ml is presented with its travel spray, which also serves as a stopper. A refill of 10ml for the vaporiser completes this box. All perfumes and travel refills are refillable. 

Left - Sit down for tea & a biscuit & sample the fragrances

TheChicGeek says, “This is a new take on fragrance and at first I thought it was Japanese. Japanese fragrances are usually very light. Because this is French, they are of a more European strength.

They are beautiful, so too is the packaging and the boutique. Looking like a tea house, you sit at the counter and are served tea and a biscuit - always a winner - while a wooden stand allows you to work through the collection. My favourite was one of the ‘shadows’ - ‘Between Two Trees’.

This is expensive, around £250, but without the usual bling you find at this level and smells very natural. I find it interesting how confident John and Clara Molloy must be to appropriate Japanese culture like this. It’s a difficult thing to get right when its not your own culture. I really like it, but I would love to know what the Japanese think”.

Below - The testers are arranged on this board to experience the different categories & 'shadows'

Floraiku Harrods Salon de Parfums Fragrance

Floraiku Harrods Salon de Parfums Fragrance Bento Box Packaging

 

 

 

 

 

 

 

 

 

 

 

Left - The fragrances come in a bento style box with the travel spray stopper & cartridge

 

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