TheChicGeek says, “I went to a recent event that Kiehl’s had to celebrate Thanksgiving and they had a complimentary barber doing facials and wet shaves. We got to talking about which razors we used, I said I liked Gillette’s Flexball and he said he used a brand called ‘Boldking'. I hadn’t heard of them, I asked what was good, and he said that the razorblades were spaced far apart to stop them clogging, which is one of the biggest bugbears of shaving and razors in general.
I thought nothing of it and then, as what always happens, through the mystery of the internet and a greater power, an advert for Boldking came up on my Instagram feed. The conversation I had with the barber came back and I clicked through to their site and asked them to review one of the razors, which they kindly agreed to.
Boldking was founded in 2013 and is based in Amsterdam with the aim of making shaving enjoyable and affordable again.
Left - A Boldking Starter Set - £12
So, here goes. Firstly, the branding is really good. Gone are the muscles and steamed up mirrors: replaced by cute graphics and chatty instructions. This feels modern, it feels like there’s no pressure to be a certain type of man, it’s simply about shaving and doing a good job.
I think I got sent a deluxe box, but the basic ingredients are the same. A black rubber shaving handle that has a clever suction cup to stick the blade to the mirror or wall. Please note this other shaving brands, this is a great idea: you know where it is, plus the lube strips don’t stick to anything.
You then clip one of the four cartridges on and you can see the blades are visibly spaced further apart.
Did it clog less? Yes. Razors usually clog around the coarser and thicker areas around the chin and nose. This made shaving easier and faster. You simply shook the razor in the water and everything came out without any banging on the side of the sink.
The negatives. The plastic rubber handle does feel a bit disposable and cheap. The razor was a bit bouncy, again because it’s cheaper, but like all razors, once you got used to it, it was fine.
What do I like? The price is good. A ‘Starter Set; which has 4 cartridges and ‘Aftershave Cream’ is only £12 and that includes free shipping from Holland.
Secondly, it works. Shaving isn’t exactly enjoyable, but it is quicker and less annoying. Think less banging on the sink.
Thirdly, the brand feels cool. It feels contemporary. It also feels honest and caring: they offer a recycling service, but do you have to pay £1.50 for the envelope.
Overall, it’s thumbs up for a small company up against the Goliaths of shaving.
Boldking is only available online through their website www.boldking.com