I don’t usually feature Kickstarter campaigns. I like to wait until something is concrete and there’s something to see. Otherwise, the website can become a graveyard of sartorial dreams that never quite materialised.
Left - MDN English trainers in ChicGeek 'ginger'
I met Jamie Harris from shoe brand, Modern English, at LCM, last summer, and the recent Jacket Required men’s trade show in February. He had finished product and from what I could see it looked really good.
Here's the Modern English story. Until the 70s, there were hundreds of shoe factories in England – capable of turning out almost 180 million shoes per year and the majority of shoes bought in the UK were made locally. Today, only a handful of shoemakers remain and imports account for 98% of UK shoe sales.
Founder and Creative Director, Jamie Harris, believed England's craft footwear industry could only survive if its products were relevant to today's consumers and, in 2013, Modern English was established with the intention of ‘evolving', rather than ‘preserving’ this 600 year old Northampton-based industry.
The name, Modern English, is their manifesto; everything they make will be made in England, and will be modern in its thinking. He likes to point out that “Modern English is NOT another 'Heritage Brand’".
Right - MDN English sandals in this clean, polished white
Keeping it simple, there are just 2 styles of shoes - trainers & sandals - in 6 bold colours, all made in Northampton, the home of English-made shoes.
He first produced a small run (100), because he wasn't sure how they’d be received, and they immediately sold out. He's now doing an exclusive collaboration with Natural Shoe Store which will be a limited-edition of 65 pairs and available at their stores in mid-July.
Now, he’s decided he wants to go straight to consumers and decided to start selling by Kickstarter. He’s got the factory, made the all the mistakes and, now, you can grab a pair at the remarkable price of £125. He can keep costs low because the construction of the shoe has been simplified which, I think, also adds to its physical appeal.
A pair of contemporary and stylish made in England shoes for £125? It’s definitely worth a punt.
Watch the video below