Natural Selection - Denim Dissection

Natural Selection has created a new display concept within the Denim area on the menswear floor in Selfridges.  The installation 'Denim Dissection' reflects a 1920s period hospital operating room consisting of a selection of British, vintage and military inspired furniture in the form of a 1920s cast iron operating table, medical trolleys, an oversized surgical light, and medical trays and implements.

The installation represents an operating theatre, yet the object under the knife is a pair of Natural Selection Pilgrim heavy washed jeans, sliced, with surgical precision, to reveal an NM raw pair of jeans underneath showing denim at its most pure.

Specimen jars containing buttons and rivets in 'formaldehyde' are displayed, as is an organ bowl containing denim DNA scraps such as selvedge trims, hidden rivets, leather patches among others, all of which are key elements of Natural Selection jeans' make-up.

Continuing along their path of evolution, Natural Selection have extended, upgraded, increased and developed for Autumn Winter 2010 their first full collection of apparel, alongside their highly-acclaimed pure denim range.

For this season, the team introduced a new 13Oz Fabric made of Zimbabwean Cotton from Nihonmenpu mills in Okayama Japan. This fabric is available in its stunning raw form and also as a new wash, PILGRIM. Also added to the range this season is the DRIFTER wash featuring high contrast 'skeleton' whiskering, which has an amazing three-dimensional visual impact. Other key washes for the season include Scrapes and Bruises, one of the most popular styles from Spring Summer 10; which comes in an Italian 12Oz selvedge.

www.selfridges.com

www.naturalselectiondenim.com

Woolrich 180

American heritage brand Woolrich celebrate their 180th Anniversary by producing a limited edition, seventeen-piece collection based on iconic looks from the brand’s archives. Each piece will have a limited production run of 180 pieces with an emphasis on quality, tradition, and heritage.

Available at Selfridges.

Coat - £775

www.woolrich180.it

www.selfridges.com

Wish You Were Here E.Tautz

E. Tautz wish to revive the practice of sending and receiving post cards, inspiring men and women to write, think, make and engage in physical, tactile correspondence once more. Wanting tin trunks filled with letters and cards, E. Tautz are inviting friends to put their ideas on a postcard and send them to 9 Savile Row. The best (and perhaps the worst) will appear on ‘the wall’, available for all to see online.

To get the ball rolling E. Tautz have asked a few of the best writers and commentators on matters of men’s life and style to created postcards for the collection, kicking off the project are contributions from writers from the FT, GQ, Esquire, Monocle, The Evening Standard, The New York Times, Details, US Esquire and many others.

www.etautz.com

Click here for a very special E.Tautz preview

Gucci's New Digital Flagship

Gucci was a pioneer when it came to luxury online retail when it launched Gucci.com back in 2002, quickly becoming the brand's busiest 'store'. Following an 18 month architectural renovation under the direction of Gucci Creative Director Frida Giannini, the new 'Digital Flagship' takes advantage of the most innovative technologies available today thereby seamlessly integrating rich content, shopping and social networking to provide the site's monthly 2.5 million unique visitors with an aesthetic and customer-oriented experience that replicates the one they have when entering a Gucci signature flagship in Rome, New York, London or Shanghai.

Visitors to the new site travel online through the experience of a physical Gucci retail store, where products are displayed against a backdrop of gold, light beige, rosewood and other sophisticated materials, adding a sense of three-dimensional richness to the site set against contextual video and photography narrating the stories behind the products. Don't forget your credit card!

www.gucci.com