Lacoste Light Box
The Lacoste 'Light Box' is a temporary structure in the Covent Garden Piazza, opposite the London Transport Museum. This will be up for 2 weeks throughout the Barclays ATP World Tour Finals at the 02, for which Lacoste are the official clothing sponsor.
This tennis championship combines the world's top 8 men's singles players and 8 men's doubles teams and will be taking place for the first time in London. To celebrate this association Lacoste will be inviting people to share in a unique digital experience with the installation of the Lacoste 'Light Box' in the Covent Garden Piazza.
Lacoste invites the visitor on a digital journey, introducing him to the brand's heritage through interactive games of sound and light trajectories taking place on an ethereal tennis court.
There be a store within the structure selling a concise selection of Lacoste products.
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