Taking its lead from the Acqua di Parma barber’s shop in Milan, the ‘Barbiere’ range has been reworked, repackaged and had three new products – face cream, eye cream and shave oil - added.
Left - The complete Barbiere collection
The Collezione Barbiere range is a complete line of premium shaving products. Beautifully packaged in its signature yellow and tobacco colours, it's a welcome addition to any man's bathroom shelf.
The three new products are:
Shaving Oil - Enriched with pomegranate oil and free from radicals this formula has been carefully developed to respect the natural balance of the skin and is as such effective in protecting against shaving burn and rashes. Basil extract has a toning action while essential oil of lemon combines purifying effects with cell regeneration and repairing properties - £30.
Revitalising Eye Treatment - A pleasantly fresh, silky-textured gel that is quickly absorbed. This has been specifically developed for men’s skin, it moisturises, nourishes and revitalises with a single application. Low molecular weight hyaluronic acid interacts with the structure of the skin, promoting in-depth hydration and conveying a feeling of freshness that lasts all day long. Ellagi-C acid stimulates synthesis of collagen and absorption of vitamin C, promoting in-depth renewal of the skin. Rosemary extract has a soothing effect on rashes and irritations while sambucus nigra flower extract known for its draining properties, is particularly effective in reducing dark circles and puffiness - £29.
Right - Close up of the newly repackaged range
Revitalising Face Cream - A cream with a fresh, light texture that is quickly absorbed. Ellagic acid, a vegetal extract, facilitates absorption of vitamin C and stimulates synthesis of collagen, essential factors for in-depth renewal of the skin - £37.
TheChicGeek says "While these are beautifully packaged, its purity is a little simplistic for more targeted products such as eye creams and moisturisers. We often presume that if a product doesn't say very much, then it doesn't have much to say. While simply packaging is fine for shave products, as these are pretty straightforward, for more 'serious' product I think it would help if there was more information and direction."
Exclusive to Selfridges
The Mediterranean and the Middle East come together in Acqua di Parma's new fragrance. Colonia Intensa OUD, is a new Eau de Cologne Concentrée that combines the fresh and luminous touch of the classic Colonia fragrance, in its unique citrus notes, with the sumptuous and intense oriental charm of precious essential Agarwood oil, also known as Oud.
Left - Acqua di Parma - Shampoo & Shower Gel - £34
For the top, Acqua di Parma chooses the purest essence of bergamot of Calabria and of orange as a unique reference to the long-standing tradition of Colonia. This clear and transparent opening heralds an assertive heart, where aromatic coriander blends with the warm accents of Amyris wood and down to the magnetic notes of essential Agarwood oil. The fragrance continues to surprise with its base notes, where the full character of sandalwood, the hide scent of cedarwood, as well as patchouli with its wood and forest notes blend with clear and seducing musk. The warm and precious notes of Agarwood are also enhanced in the base.
The range comes in a Travel Spray, Shampoo, Candle & Deodorant in the bronze and brown colouring in the classic Acqua di Parma Art Deco shapes.
TheChicGeek says "This is an interesting version of an Oud. The beginnings of the scent is really light and surprisingly fresh, this is the Colonia part of the fragrance. This then gives way to the traditional rich Oud, which does eventually settle down to something warm and subtle. Well as subtle as an Oud can get!"
Acqua di Parma's Colonia Essenza fragrance has expanded to include a face and body line. Three new products; shampoo and shower gel, face emulsion and deodorant spray offers those addicted to this scent, further indulgence. The tuxedoed Colonia of Acqua di Parma packaging looks super-chic in any bathroom.
A recent visit to the Principe hotel in Milan had us in a lather about the products in the bathroom. Acqua Di Parma's zingy yellow treats helped us rediscover the classic Colonia fragrance. First produced in 1916, Colonia's main ingredients, citrus fruit from Sicily, lavender, bergamot, verbena, and Bulgarian rose encapsulate everything you think about Italy and the Mediterranean sunshine.
Fragrance isn't just about perfume or eau de toilette, a shower gel allows you to combine the scent with the refreshing sensation of the shower; a double burst of memory and escapism leaving you feeling like you've just opened the window onto the Italian Riviera rather than damp, drizzly Britain.
Acqua Di Parma - Colonia Bath & Shower Gel - £26