It didn't start well this morning. The H&M website was too busy and kept asking you to try again. I've just looked now, everything is sold out bar a few hooded tops. (I'm strictly a voyeur on this one, have more than enough party clothes).
I was across the road at the Moncler boutique squeezing into the latest Spring 2011 Gamme Bleu collection from Thom Browne which is not only shrunken but minute, they must have used child models!
I thought I'd pop over the road and have a look at the Lanvin/H&M collection or see how busy it was and what, if anything, was left. There were a few red party dresses which girls were looking at like consolation prizes, as for everything else the rails were empty. Like biblical locusts the frenzy of this collection was a total sell-out unlike previous collections by the likes of Matthew Williamson which had plenty left.
Lanvin was a great choice of collaboration. It was the right type of collection just before party season by an expensive and fashionable design house which doesn't have cheaper diffusion lines. The looks had enough design to make them standout on their own without being labelled cheaper copies. People do get caught up in the frenzy of these things and I'm sure they'll be a few later tonight wondering why exactly they bought what they did. But what H&M created was an exciting fashion event.
It will be interesting to see how they top this next year.
To see what you missed! Check out TheChicGeek's picks of the collection - Click here