Forget Westfield or St David's, the new shopping hot spot is Mongolia. Home of yurts and cashmere, the luxury goods companies are all eyeing a slice of Mongolia or Ulaanbaatar to be precise.
Ermenegildo Zegna are the first Italian luxury men's wear brand to open a store in Mongolia.The Mongolian flagship store in Ulaanbaatar, covers 189 square metres of luxury retail, located on the ground floor of the Central Tower building in Sukhbaatar Square. Natural woods and stones are harmoniously combined to create a masculine retail environment, in the guise of a private gentleman's club.
Salvatore Ferragamo and Louis Vuitton are both planning stores in Mongolia. Expect your shopping bags to soon be reading - London, Paris, New York, Ulaanbaatar.