This is the structure upon which every stylish man's wardrobe and grooming routine is built. TheChicGeek's extensive range of 'How Tos' bring together his and industry experts' advice on everything from 'How to Tie a Bow-Tie' to 'How to Get the Perfect Smile'. Empowering you to look after your wardrobe, wear it correctly and to always make the best of yourself, the master has spoken! If there is something not covered, then send TheChicGeek an email at email@example.com and he'll be more than happy to answer.
Raphael le Masne de Chermont, the Founder of the Mandarin Collar Society shows us How to not wear a tie by way of the Mandarin Collar Society manifesto.
We, the Mandarin Collar Society, believe:
Neckties are often discarded when men reach a certain level of success and achievement.
Neckties are the bearers of bad news:They show and tell the wearer when he has gained weight.
Neckties have no obvious function other than as soup bibs, and something for adversaries to grab in a fight.
Neckties waste time, encourage tardiness, and contribute to trillions of lost work hours.
Neckties are increasingly uncomfortable as the Earth's temperature rises because of global warming.
Neckties are just fancy choke collars to impose conformity, invite enslavement, and remind the wearer that his superiors have him by the neck.
Neckties present health risks, choke off the oxygen supply, contribute to glaucoma, and are immediately removed in medical emergencies.
Neckties require expensive dry cleaning and waste money that could be spent on necessities, such as golf clubs.
Neckties cannot be worn with today's ultimate style statement, the mandarin collar.
The Mandarin Collar Society was inaugurated by Shanghai Tang to promote the mandarin collar around the world. Raphael le Masne de Chermont is the founder of the society and Executive Chairman of Shanghai Tang. There are specific Mandarin Collar Society counters at the flagship Shanghai Tang flagship stores around the world.
Shanghai Tang has flagship boutiques in the shopping capitals of the world. However, its message is unique and remarkable: Shanghai Tang creates luxurious, modern Chinese chic with themes deeply rooted in ancient and authentic Chinese culture, from calligraphy to The Silk Road to Chinese contemporary art. At its inception in 1994, Shanghai Tang´s Hong Kong boutique attracted over one million visitors. By the year 2000, store visits had surpassed four million. An Imperial Tailoring Service staffed by Shanghainese tailors offered a made-to-measure clothing service in the finest tradition of old-fashioned tailoring, with painstaking attention to detail, craftsmanship, luxurious fabrics and fit. Today, Shanghai Tang is the only Chinese luxury brand: the apogee of the Chinese Art of Living and Chinese Creativity. The product offer includes a full range of clothing for men, women and children, plus home furnishings, accessories and gifts. Shanghai Tang´s products are renowned for combining traditional Chinese design and motifs with tongue-in-cheek humor and a contemporary sensibility. The design mission is to revitalize Chinese innovation by interweaving it with the dynamism of the 21st century, producing a vibrant and witty take on the fusion concept. Shanghai Tang´s global network of boutiques includes Shanghai, New York, Paris, London, Hong Kong and Singapore, to name a few, offering discerning shoppers a one-of-a-kind experience of the Shanghai Tang lifestyle.
Holland & Sherry, suppliers of the finest Yorkshire and Scottish cloth to prestigious tailors and luxury brands, shows us - How to wear morning dress:
For events taking place before 5 p.m. - weddings, funerals, state functions and Royal Ascot for example - Morning Dress can be worn.
The name originates from the nineteenth century practise of riding a horse in the morning wearing a cutaway front single-breasted coat. Hence the American term cutaway, meaning a morning coat. A common mistake is to call morning dress a tuxedo. It is incorrect to wear Morning Dress to any formal or informal evening event.
Morning Dress consists of:-
Morning Coat; black or grey worsted.
Waistcoat: black or light grey worsted, either single or double breasted.
Trousers: grey striped worsted, single pleat, no turn-up. Supported by braces.
Shoes: black plain toecap Oxford (not patent leather).
Top Hat (optional): black silk or grey.
Glove (optional): suede, chamois or kid leather.
From its conception, over 170 years ago, Holland & Sherry has continued to supply prestigious tailors and luxury brands with the finest cloth. In 1836 Stephen George Holland & Frederick Sherry began the business as woollen merchants at 10 Old Bond Street, London, specialising in both woollen and silk cloths. 1886 saw Holland & Sherry move premises to Golden Square, at the time the epicentre of the woollen merchanting trade.
By 1900 the firm was exporting to many countries and around that time a sales office was established in New York. In the early part of the twentieth century, the United Kingdom, Europe, North and South America were the dominant markets for the company. Amongst other distribution arrangements, there was a Holland & Sherry warehouse in St. Petersburg, Russia, a successful market prior to the revolution.
By 1982 the business moved to Savile Row, which remains as our registered head office. In 1968 Holland & Sherry bought Scottish cloth merchant, Lowe Donald, based at Peebles, in the Scottish Borders and decided to locate their distribution to the purpose built warehouse there. Of all the cloth merchants of Golden Square which were established in the late 1800's, only Holland & Sherry remains. Over the decades they have purchased nearly twenty other wool companies.
We are constantly engaged in research for ever finer and more luxurious fibres and fabric qualities; sourcing the finest natural fibres, ranging from super 200's with cashmere to pure worsted Vicuña. Our cloths are woven in the time honoured way by generations of craftsmen to assured quality and good taste.
Dr Anjali Rajah of NW Smiles shows us How to get the Perfect Smile
Without this sounding obvious, it is important to brush twice a day, floss and use a mouthwash once a day. Try using tongue detoxers to keep your mouth fresh and healthy.
I recommend using a mid-priced electric toothbrush to clean teeth well and keep gums healthy. I recommend electric toothbrushes over hand toothbrushes, as they rotate much faster (5000-7000 revolutions/minute), compared to hand brushing, which is much slower. All round, electric toothbrushes allow a much more effective clean. I recommend the ORAL B electric tooth brush range for this. Most electric toothbrushes also have timers on them, so they indicate the correct length of time for brushing, which should be two minutes.
Place the head of the tooth brush 45 degrees into the angle of the gum, use only gentle pressure (excessive pressure can lead to gum recession), then after a few seconds move the brush onto the surface of the tooth to give that a good clean too. Some more sophisticated electric toothbrushes have pressure sensors built in, so the movement alters if too much pressure is applied on your teeth and gum surface. You should brush for 2 minutes each time, morning and night (allow 30 seconds for each quadrant in your mouth). Use a slim line of toothpaste for adults, a pea size for children.
Always choose brush heads that have dye indicators, which fade over a period of time 3-4 months, indicating a new head is required. Make sure you replace your brushes and dental tools every three months. This is because the bristles will splay over time and are then not as effective at cleaning.
Regular flossing is important to maintain a healthy smile. Flossing allows removal of plaque which builds up between the teeth, however, most people dislike flossing due to the difficulty in access, especially at the back of the mouth. I recommend Hummingbirds, which are small battery-operated flossers. These vibrate, making flossing in between teeth easier. The shape also allows better access to all areas of the mouth.
Avoid drinking red wine and instead opt for rose or white wine. Avoid drinking black tea and coffee and always add milk to protect teeth from staining. Dark herbal teas may also stain your teeth, so watch out for these drinks too!
Avoid whitening toothpastes; some can be abrasive and can result in teeth sensitivity. Have your teeth whitened professionally instead at a dental surgery. Home whitening kits I recommend are: Zoom Nite White (gel is placed in trays and these are worn overnight), Zoom Day White (gel placed in tray and worn for one hour a day). Trays need to be worn for 10-14 days to see the best results.
Use the BriteSmile To Go Teeth Whitening Pen after drinking heavy staining beverages. It's a neat, portable teeth whitener that's perfect for men and women with busy lifestyles. It is hassle free compared to using awkward teeth trays.
For isolated darkness in your smile you could also have a composite or porcelain veneer fitted if nothing else works.
Finally, visit your dentist every 6-12 months for a check-up and clean to ensure your mouth and oral hygiene is maintained and in good condition at all times.
NW Smiles offers both general dentistry and cosmetic dentistry services. Their team of dentists provide everything from oral hygiene through professional tooth whitening to dental crowns and bridges. They are gentle too, and make sure you're looked after properly in their state-of-the-art London dental surgeries. NW Smiles is the Baker Street Dentist to see for dental and facial aesthetics, dental veneers, dental crowns and bridges, white fillings, professional tooth whitening, dental implants, orthodontics (Invisalign), painless root canal treatment, botox and dermal fillers. This diversity gives our patients complete freedom of choice in planning their dental or facial treatment.
We have dentists that specialise, so you know your cosmetic dentistry or surgical procedure is handled by an expert. Their aim is to make your visit to the dentist as comfortable and pleasant as possible, whether you're in for a root canal or professional tooth whitening. A combination of skill, years of experience and the very latest techniques in cosmetic dentistry make sure you enjoy a positive dental experience.
NW Smiles, the Marylebone Dentist London (close to Baker Street) – 020 7724 3003.
Cherry Blossom, the first and now the only UK manufacturer of shoe polish shows us how to really get our shoes shining.
What you'll need: Clean cloths, soft haired shoe brush, Cherry Blossom Premium's new 'Universal cleaner' and 'leather cream'.
Time: 10 minutes
1. It is most important that you start with perfectly clean shoes. Do this by wiping the shoes with a damp cloth, then spray with Cherry Blossom Premium's new 'Universal cleaner'
2. Shake well, hold upright and spray.
3. Keep the can 10-15cm away from the shoes spray an even amount covering all of the leather.
4. Use a soft cloth or bush to work the foam in to the solid areas.
5. Wait 10 seconds and wipe the dirt away with a clean cloth.
6. Allow the shoes to dry in room temperature.
7. Take Cherry Blossom Premium leather cream, no need to colour match your cream the new Premium leather cream is suitable for all colours. This nourishes and protects the leather.
8. Using the sponge, sparingly spread the cream all over the shoe. Do not squeeze the tube just work the sponge in a circular motion over the entire surface of the shoe. Always make sure you work the cream into all the crevices and cracks in the leather. Leave to dry for 3 minutes and buff.
9. Take a traditional soft haired Cherry Blossom shoe brush and buff the shoes in a left-to-right motion to remove any excess polish.
Voila, what a shine!
Cherry Blossom were the first and now the only UK manufacturer of shoe polish. Started in 1906 by brothers Dan and Charles Mason, Cherry Blossom polish started from a need to use wasted tin plate left over from making their soap company containers. Appreciating the growing demand for wax boot polish, the brothers realised that this discarded tin plate could be used to make small tins ideal for polish. They therefore employed a chemist to come up with the right formulation and launched in 1906. The iconic "one penny tin" with its original "butterfly" twist opener was introduced in 1907 as was the name "Cherry Blossom Boot Polish". In 1912 they sold off the soap company and concentrated on the manufacturing of polish. Padawax, a major step forward for convenience, was introduced in 1960. You could now apply polish with just the sponge and buff with a cloth. 1983 saw the "butterfly twist" tins replaced by the "snap open" variety and in 1986 New Meltonian and Cherry Blossom Shoe Care Plus was introduced – a liquid wax shoe cream designed for fast and easy application and fast shine.
Today the Cherry Blossom shoecare range is manufactured in Alfreton, Derbyshire, and as the materials used in the manufacturing of shoes have changed to include suede, nubuck, corduras and canvas as well as the traditional leather, so too have the products on offer from Cherry Blossom.