Alter ego of the women’s fragrance with its striking and iconic double F design, the new Fan di FENDI Pour Homme fragrance is said to be 'the male version of the “IT fragrance”, the embodiment of Italian-style and charm'.
Condensed into a block of graphic and singular glass, the bottle is a contrast of materials, glass and Surlyn plastic, enhanced by Fendi’s iconic colours, yellow and grey.
Left - The Fan di FENDI Pour Homme bottle with signature double Fs cutout in plastic
The fragrance is a modern and fresh woody aromatic. It has been developed by François Demachy, Director for the development of olfactory perfumes at LVMH in collaboration with the perfumers Delphine Lebeau and Benoist Lapouza. The top notes feature a bracing freshness of tangerine from Sicily, generously accompanied by bergamot from Calabria. A fresh and aromatic top note with basil sets the tone. The heart beats with spicy rose hips and cardamom, with geranium before melting into the powerful woody tonalities of cedar from Texas. The base shows itself in the sensual, oriental depths of a light leather accord revealed by the power of tonka bean and patchouli.
The face of the fragrance is Mark Ronson. This English musician, composer and producer, who shares his time between London and New York, grew up in a family of musicians and artists. At 36, he has established himself as one of the music world’s most sought after personalities and is considered as a contemporary artist and fashion icon. Mark Ronson is universally recognised for his work with Amy Winehouse, Lily Allen, Adele or Duran Duran amongst many others but also for his solo work.
Right - Mark Ronson demonstrating the effect Fan di FENDI has on supermodels!
TheChicGeek says "This is one of our favourites so far this year. The metallic tonka bean is warmed with the leather and wood and made lighter with the citrus top notes. This is a soft fragrance that doesn't shout it's masculinity and therefore smells more sophisticated for it. It would work on any age group."
Fan di FENDI Pour Homme - 50 ML - £42
Exclusive to Harrods
Nationwide from May 2013
The second stop on the menswear circuit, Milan threw up its usual mix of the predicted and the new. What was coming through was sandals and socks - this raises it head every couple of years - sporty running shoes with smart clothes, anything shiny - Magpie Chic! - busy prints all put together and walking Pop Art.
Top shows were Prada who went back to its minimal best, Burberry Prorsum which is the men's trend setter and Salvatore Ferragamo who gave us a bold and smiley collection of colour. Here are all TheChicGeek's favourite looks from Milan:
Left - Burberry Prorsum Spring/Summer 2013
Left - Prada Spring/Summer 2013
Far Left - Vivienne Westwood Spring/Summer 2013
Left - Salvatore Ferragamo Spring/Summer 2013
Far Left - Alexander McQueen Spring/Summer 2013
Left - Fendi Spring/Summer 2013
Far Left - Moncler Gamme Bleu Spring/Summer 2013
Left - Moschino Spring/Summer 2013
TheChicGeek's Top Looks from London Collections:Men - Click here
See TheChicGeek's Paris SS 13 Scrapbook - Click here