Brands spend millions of pounds trying to define “new luxury” and end up commissioning endless reports full of waffle leaving us no clearer what the term even means.
A recent press day at Brioni had me surrounded by a menagerie of animal skins and furs and the thing that caught my eye was a navy nylon holdall - this being Brioni is was actually silk and deerskin, but you get the idea.
Anyway, it was an example of how we’ve tired of the conspicuous consumption of the past few years. That crocodile holdall the price of a small car looks not only financially by stylistically wrong. We’ve lightened up quite literally. The new mood is ease and speed. The metaphorical baggage of old luxury has been replaced by a sportier and man-made alternative.
Here are our favourite nylon bags
Left - Silk and Deerskin Holdall - £2820 Brioni
Prada - VA0825 - £620
Tod’s - 2 – 5 Old Bond Street - 0207 493 2237
Dunhill - £340
Tumi Alpha Soft Travel Satchel - Made from Tumi's signature ballistic nylon - £310.
Tumi Townhouse Priority Rucksack - £575.
Tumi, 170 Piccadilly W1 – 0207 493 4138
Eastpak Floyd Laptop Backpack - £45
Master-Piece Over Backpack - £185