One of our ones to watch last year was 'Brand Beckham'. With Stella McCartney's husband, Alasdair Willis, on board we expected great things. We were a little surprised when the first tie-up was with Swedish mega-retailer H&M. And here we have the result. Not exactly rocket science, a plain white trunk, but at £9.99 and this guy behind it, it will sell by the hundreds of thousands. Expect to see Beckham's bulge on the back of a bus any day now.
Nine styles available. Out Feb. 2nd