It was inevitable that Net-a-Porter would launch a men's site. Recently acquired by the Cartier to Chloe luxury group Richemont, Net-a-Porter was ripe for expansion. And there is a gap in the market. There currently is no male Net-a-Porter equivalent. If you'd asked me when Net-a-Porter started whether people would spends thousands on one item without seeing or touching it I would have been sceptical, but ten years later it is the world's premium online site and that's the key, the world's. You need to tap into the incredibly wealthy international markets of the Middle East and America.
This will be the place for the most high-end showpieces of male fashion, it will be a who's who of the current big guns in male style and I would seriously start saving now!