London has been taken over by fashion this week. While the majority of London Fashion Week is women's wear, there are still pockets of men's wear within the women's shows and of course the big men's day on wednesday.
The first official show of the week was Paul Costelloe and we asked grooming expert Attracta Courtney, using Clinique Skin Supplies for Men, what the inspiration was behind the look of the guys.
"The look for the men at this season's show was inspired heavily by a bygone era of grooming for men. A dreamy look which was very finished, without there being an overuse of product. Think Brideshead Revisited, not Great Gatsby when it comes to use of product in the hair.
For the skin it was all about the preparation to create a high groomed finish. Exfoliation was key to bring the skin back to life and then product and moisturiser were used to create a matte looking finish."
