The surf's up at Selfridges. Those long, shaggy-haired luxury retailers have unveiled The Surf Shack, seeing the introduction of five new brands to the store: Saturdays Surf NYC, Aviator Nation, Paradise Found, Lightning Bolt and Warriors of Radness. The pop-up also features an exclusive capsule collection by Blood Brother in collaboration with cult surfwear label Fat Willy's.

Selfridges' Mens Contemporary Buyer, Reece Crisp, comments, "The emergence of the surfer trend is great news for the guy who doesn't want to try too hard with his wardrobe. With the Surf Shack we've tried to tailor the offering to really cater to everyone  the beautiful basics from Saturdays Surf NYC and Lightning Bolt are totally wearable, through to Warriors of Radness which is perfect for a more overtly sporty style. Our Contemporary customer is really starting to embrace more daring uses of print and colour, so I've no doubt the amazing Hawaiian shirts from Paradise Found will go down a storm. It's all about the idea of an idealistic Summer, however you choose to wear it.'

Until 28th June 2012

Selfridges

TheChicGeek shows you 3 ways to Wear the Hawaiian Shirt - Click here