The recent preview of the new spring 2010 collection from American brand Woolrich Woolen Mills seemed to sum up the mood right now. Inspired by 50s and 60s surf culture it encapsulates that innocent moment in time when man landed on the moon and suburban America in all its washed out colour was glued to the T.V. The pinnacle of Americana, this period really comes into its own in the summer months. Fantasies of sand dunes in the Hamptons and Mad Men on vacation makes this the casual look for next summer.
First launched in Milan in January 2006, the Woolrich Woolen Mills men's wear collection stems from the American heritage brand Woolrich. The 'Woolen Mills' collection derives from the American outdoors as reinterpreted by Japanese designer Daiki Suzuki. Named after the original mill in Pennsylvania, Suzuki shows his unique take on American work and casual wear.
Having grown up with Woolrich products in the 70s and 80s, many of Suzuki's ideas come from his experience of wearing Woolrich clothes and even selling them as a sales associate at a retail store in Tokyo. All the clothes are made in the USA using traditional American manufacturing methods.