Last night saw the grand unveling of Marc Jacobs' new men's fragrance - BANG. And as you can see from the advertising, you could never accuse Marc Jacobs of subtly. I can see this being a big success. Fragrances can often become bogged down in snobbery and seriousness; the contrived names and overly styled images often make the fragrances merge into one. This one has that element of young cool. The bottle is amazing, it resembles a sheet of metal punched with the Bang logo and the advertising, shot by Juergen Teller, is provocative and sexy. The silver reminds you of Warhol's floating silver pillows and the nakedness is pure porn-star era Jeff Koons. The fragrance itself is predominantly based on the smell of pepper, containing black, pink and white peppercorns and is Marc Jacobs' first men's fragrance in nearly ten years.