It's interesting how brands and labels are using more and more street style shots in their campaigns and windows. Hermés did a Sartorialist rip off in its windows earlier in the year and now Hackett has this in their new A/W 10 brochure. I like the fact it doesn't even feel like it's selling anything, a snap shot of a great looking guy walking down the street. It's very real, and this is incredibly hard to get right in advertising, often it looks too fake or contrived. The stand out item are the socks, this strong red just pops along the pavement, perfect with the tasselled loafers and rolled up jeans. A must have item.
Socks - £12
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