This is the new marketing image for Molton Brown's men's range. Pictured is a greying man who looks a decent age. Brands often use those 'young' old people, you know the type, they look young except for a few grey highlights. It's even worse in TV advertising when they move like young people, an example is the couple at the end of that depressing "She's always a woman" John Lewis advert, where you expert a coffin at the end saying "Never knowingly Undersold" on the lid!
Hats off then to Molton Brown because this guy is actually somebody whom we aspire to look like when we get old; fit, healthy but without denying our maturity. Like wine, whisky and balsamic vinegar, men get better with age and this proves it!
Find out more about Molton Brown's new men's products - Click Here