The swimwear mantra this summer is 'under promise and over deliver'. This means a nice, non-threatening, non-sexual, in proportion short. None of this skimpy, laced up, bulge-enhancing, budgie-smuggling business. The idea is modesty not just in dress but also in attitude. Take Will Chalker here in the lookbook for Marks & Spencer, he is almost playing down his attractiveness. You want a pair of shorts that requires a double take, not a look-at-me strutting round the pool arrogrance. The patterns this season are either fun - monsters, toucans etc. or strong paisley, but definitely no hibiscus or shorts below the knee. Go fish.
Marks & Spencer - Checked trunks - £9.50
Riz - Buckler crazy paisley - £65
Hermés - £495
Chucs - V & A Capri Swim Shorts - £145
Liberty of London - £95
Gary Card - Topman - £40
Emilio Pucci - Boxer da mare - Eur 270
Paul Smith - Monster shorts - £89
Vilebrequin - Sky toucan moorea - £140
Polo Ralph Lauren - Blue paisley shorts - £100
Orlebar Brown - Bulldog Eley - £139
MYO - Footprint - £138
Ted Baker - Record print shorts - £50