The Peroni was flowing down Newburgh Street last night as TheChicGeek and Hentsch Man celebrated their blossoming bromance. London's cool crowd congregated on the cobbles of Soho to toast TheChicGeek's new tome - TheChicGeek's Fashion, Grooming & Style Guide For Men - Giant characters from the book rubbed shoulders with London's glitterati in what must have been one of the parties of the summer.

Check out the party pictures here