The watch that changed the world was born 30 years ago today. March 1, 1983, the first 12 models made their debut; 51 parts, under 50 Swiss francs. Today, after three decades, Swatch has every reason to celebrate. Those first 12 watches from 1983 have been followed by millions.
SWATCH Est. 1983 is a 'New Gent' watch featuring a transparent plastic case and strap and a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold and the word CELEBRATE appears in black. And printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013.