Probably not best to try and get this through Olympic security, Victorinox has launched a new microsite offering visitors the unique opportunity to create their own laser-etched Swiss Army Knife. This will be entirely free of charge for all who take part.
The programme will be also feted by a day dedicated to Swiss design, at the House of Switzerland on July 23rd, where Victorinox will host a pop-up brand experience in the grounds of Glaziers Hall at 9 Montague Close, London Bridge, SE1 9DD.
Visitors to the Victorinox space can log-on to the microsite on-site, choosing from either ready-made template designs, or from one of seven categories of artwork, to create their unique commemorative Swiss Army Knife. The microsite enables customers to choose from 4 colours of the iconic ‘Spartan’ Swiss Army Knife – they will then customise their chosen colour with specially designed icons and templates by Inkie; inspired by London and core brand inspirations such as nature and travel, these will be laser-etched and ready for collection in-store on either July 24th or August 12th. Anyone who completes the design process will be given their own personal Swiss Army Knife with their etching – collection will be solely possible from the Victorinox Flagship Store at 95-96 New Bond St, London.