To celebrate the H&M Sport collections and a summer of fitness focussed fashion, H&M are excited to announce the opening of two H&M Sports stores. Launching in Covent Garden on Friday 6th July and in Westfield Stratford City on Saturday 7th July, the stores will be open for a period of ten weeks.
“We’re very excited to be opening the UK’s first pop up store in Covent Garden and concept store in Westfield Stratford, it’s a nice surprise for our customers and a new twist on the H&M business concept of fashion and quality at the best price.”says Magnus Olsson, Country Manager H&M UK & Ireland.
The Covent Garden pop up store draws inspiration from a school sports hall. Reclaimed furniture and retro gym equipment is used to create a unique shopping experience. The Westfield Stratford concept store is contemporary; with clean lines the directional design elements.Exclusively for both stores and in celebration of all things athletic H&M Sport will be launching a limited edition collection in patriotic colours.
The H&M Sport stores open for ten weeks, from midday on Friday 6th July in St Martin's Courtyard, 9 Mercer Street, Covent Garden, WC2 and on Saturday 7th July in Westfield Stratford City.
To celebrate the launch, a retro sports locker room will appear in Covent Garden Piazza on Friday 6th July. Every locker contains a prize/reward, ranging from H&M Sportswear and annual gym memberships to luxury spa weekends. All prizes are redeemable in the new Mercer Street store on day of launch. H&M Sportswear ‘key masters’ will be circling the Covent Garden area distributing locker keys to luck members of the public, who must find the matching locker to find their prize. The Locker Room will be open from 10:30am to 07:00pm so don’t miss your chance to seek out a key master and win!