This time of year, especially on holiday, it can be tempting to be a little over indulgent in the flesh showing department. Men's bodies have never been more on show with heavage V-neck T-shirts, sloppy vests and micro shorts. But just because you've got it, doesn't mean you should flaunt it. Take a leaf out of David Gandy's book. We all know he has the body of an Adonis but he only takes his clothes off for money, just ask Dolce & Gabbana!

At the recent London Collections men's fashion weekend, he was all over town showing us why he's a real clotheshorse. And while you may not have a body like David's or even if you do, then play it cool, under sell and over deliver.