While the image of Davidoff Cool Water has always been a sparkling, aqua blue wave somewhere exotic like Hawaii or Malibu, you don’t have to go that far to experience the addictive draw of the sea.

Davidoff kindly took me to Cornwall to experience the latest edition to the Cool Water franchise - Wave. TheChicGeek and water don’t usually mix, but there’s something about Cornwall that when the sun comes out, it’s magical. 

Left - Davidoff Cool Water Wave - 125ml - £39

Famous for its ‘oceanic’ aquatic scent, Davidoff asked renowned perfumers, Francis Kurkdjian, Antoine Lie, and Jean Jacques to collaborate to create Wave. It begins with a bracing surge of the energising, signature marine splash accord and grapefruit notes that mingle with stimulating Sichuan pepper. The middle features birch leaf and juniper, on a masculine base of patchouli and sandalwood.

TheChicGeek says, “This is an easy wearer and that’s why the original Cool Water has remained so popular. A nice update, segue way, call it what you will, I particularly like the botanicals in it. The original ‘marine splash’ is there and while the rest balances around it, it remains a classic aqua cologne. It has a greenish feeling to it that continues the fresh theme without making it feel immature or unsophisticated. Cool Water Wave brings back the memories of the beach, so I'm diving in!”

Below - Surfer Geek

A new twist on Calvin Klein’s Obsession, the Obsessed For Men fragrance is an oriental woody amber with ‘a compelling heart of black vanilla sophisticatedly structured with dark, dimensional woods, providing the tension between a feminine melodiousness and masculine strength. Ambrox elegantly cuts through all, lending a sleek and contemporaneous edge’.

TheChicGeek says, “The original Obsession was the one major Calvin Klein fragrance that passed me by. Eternity - love, Escape - love, CK One - love. I’m not really sure why I skipped Obsession. I think it felt more feminine, ATM, due to the image of Kate Moss lying on a sofa. The images are a 90s classic and it was the start of Kate Moss’ relationship with the brand.

This new fragrance uses the same shaped bottle of the original while in a super-clean, clear finish.

I’m being pernickety, but i think they should have called it ‘Obsess’ rather than ‘Obsessed’. Obsessed is too pop culture a word, today, like ‘everything’ and ‘love’. It’s chuck away and immature. 

They say this is Raf Simons’ first fragrance under his direction and it feels more a tinkering than a fully formed idea. The pictures of Kate are timeless in the truest sense of the word. Sent on holiday in 1993 with her then boyfriend, photographer, Mario Sorrenti, there was no make-up, hair or stylist. A simple setup, where the relationship made for exceptional results and a campaign that still resonates today.

As for the juice, it’s fruity, fresh and feminine. The fresh grapefruit gives it a sticky top while the deep vanilla gives a gourmand finish. It sits in that modern fragrance formation where there is as much top as bottom and it leaves you just wanting something a little bit deeper and more sophisticated."

Above - Calvin Klein - Obsessed For Men - 125ml - £57

Below - The original archive of unused Obsession images has been reworked for the new fragrance

The new electric toothbrush from Bruzzoni’s ‘Wall Street’ collection combines minimalist Italian design with cutting edge Swedish technology. The Bruzzoni electric toothbrush has a luxurious soft leather-like feel and is comfortable to use, with a high speed oscillating brush head that keeps your teeth smooth and clean, and your mouth super fresh. 

It comes in two stylish colour options – deep matt black trimmed with rose gold metal, or sleek white trimmed with silver metal. You also get a neat, matching metallic induction charger base.

The induction charger gives you 40 minutes’ cleaning time when the toothbrush is fully charged, which you can do from any USB port or your bathroom shaver socket. Plus, it has an easy to read battery indicator that gives you plenty of warning so you know exactly when you need to recharge..

TheChicGeek says, “When I was invited to try a Bruzzoni toothbrush I thought anything that challenges the duopoly of Braun Oral B and Philips Sonicare can only be a good thing. I was sent the black option with the rose cold touches. 

Feeling all Gordon Gekko, it looks better in the pictures than in real and the ‘leather’ finish feels a bit ‘retro speaker finish’. I had been using a Philips Sonicare before this and you really notice the difference in head size. This is much bigger and doesn’t get to the back of the mouth as easy as the Philips. The round head action is soft and not ‘digger truck’ like the Oral B and sticks to the traditional 2 mins, 4 quadrant type clean. 

I’m a fan of good looking products, but I feel this is a couple of designs away from where is needs to be in both practicality and finish. It just feels a bit basic, but it’s definitely in the right area.”

Left & Below - Bruzzoni - Wall Street Electronic Toothbrush - £120

Coach introduces a new fragrance for men. It is said to have a New York attitude and an American authenticity. Coach For Men starts with an energetic top note of crisp and effervescent green Nashi pear. A spicy burst of cardamom adds warmth, complexity and a subtle touch of sweetness. The scent ends with a textured base of vetiver—earthy, woody and green—layered with hints of suede and ambergris.

Left - One of the best bottles I've seen this year Coach For Men

TheChicGeek says, “In the battle for mainstream luxury - which is where all the money is BTW - Coach have a real energy right now. They feel like they are leading, rather than following, and have, finally, made Coach a recognised and desired brand in the UK and Europe.

This is their first men’s fragrance under their new license deal - they were previously with Esteé Lauder.

I really like the packaging: the ombré flacon and embossed logo with the name on the a leather tag is strong yet subtle branding. Even the textured calf-skin-like finish on the box is a nice touch.

The juice is commercial, but, that’s expected. The best bit is the dry down which soft and warm and without anything jarring or dominating.

The face is James Franco. I thought they would have chosen somebody a bit younger. Coach has been pushing a more collegiate, youthful feel and James Franco, pushing 40, is a bit done and has been used by other brands before. I personally think of Chloe Moretz and Brooklyn Beckham as Coach’s target image now: young and cool. But, this fragrance certainly works on its own."

Right - Too old for the new Coach? The Coach For Men face James Franco. 

Coach For Men - Out 12th September 2017 40ml - 100ml - £29 - £62