The first fragrance for men from Nejma, Koeptys - from the latin coeptis, meaning project or endeavour - is a collaboration between the brand, master perfumer, Alice Lavenat, and French rap phenomenon, Booba - no, me neither!
Booba is the most downloaded music artist in French history and is said to have been closely involved with the whole creative process.
Left - Koeptys - 100ml EDP - £130. Exclusive to Selfridges
Koeptys opens with notes of incense, cinnamon and pepper before revealing a floral woody heart. Pure vanilla and patchouli inject power and sensuality to the base of this highly aromatic and addictive scent.
The alternating upper and lower case letters highlight the word ‘key’ and are a reference to the street culture that has been a major influence on Booba’s life and music.
TheChicGeek says, “When I first saw this I wanted to try it. I know nothing about Booba, but the name and font was giving me Egyptian hieroglyphic vibes and I was intrigued.
Nejma is known for centring their fragrances around oud, but it definitely doesn’t feature here. What starts off as something wet and metallic, and what you think could be the same predictable men’s scent, quickly whooshes into something more floral and much more interesting. It has a big feminine slant with the base of vanilla, but isn’t sickly and doesn’t dominate.
The woody floral centre dominates and is warm yet green and this fragrance is definitely something that twists and turns depending on whether it is on your skin, clothes and your mood.”
Right - French Rap Star, Booba, with whom the fragrance is a collaboration
Bulldog Skincare’s new 'Age Defence' range comprises a Moisturiser, a “potent” Serum and Eye Roll-on. Each product is said to have a powerful blend of antioxidants from rosemary and echinacea to help fight free radical damage as well as vitamin E.
The Age Defence Moisturiser is said to reduce the appearance of fine lines and wrinkles after 4 weeks. *Consumer trial - 146 male participants, June 2017.
Left - Bulldog Skincare - Age Defence Moisturiser 100ml - £8, Age Defence Serum 50ml - £12, Age Defence Eye Roll-On 15ml - £10
It’ll also brighten the complexion and leave your skin feeling moisturised and nourished. The tube is part made from sugarcane plastic - plastic which is produced from ethanol derived from sugar cane production - to help reduce consumption of fossil fuels.
With more than double the concentration of antioxidants as the Age Defence Moisturiser, the serum has been formulated to leave the skin feeling firm, smooth and nourished. Should be used underneath the moisturiser for an extra boost of hydration and the Age Defence Eye Roll-On has been formulated to help reduce the appearance of fine lines, dark circles and puffiness.
TheChicGeek says, “If I was going to be picky I would say just use Bulldog’s “Protective Moisturiser” with an SPF if you want ‘anti-aging’, as the majority of our skin’s aging is from the effects of UV rays from the sun.
Many men have grown up with Bulldog, and trust it, so it’s about time they did a range of “Age Defence” products for their loyal and maturing fan club.
They did have an “Anti-Ageing Moisturiser” before, but not a full range. The new Age Defence Moisturiser will be replacing this, as they say they’ve done more tests to prove the efficacy on this one. It has more of a potent blend of antioxidants and different actives.
These products are targeted specifically at those who would like to prevent the effects of free radical damage - which is the main cause of skin ageing. Free radical production increases under certain conditions such as UV radiation and environmental pollution; known as oxidative stress.
I never really buy into this idea of "anti-aging", but if you look after your skin, from a reasonably early age, it will reward you. FYI - Lots of sleep, water and SPF help too.
The moisturiser has a “brightening” element which helps to lighten and even out skin tone. If you lighten the darker blemishes, the skin looks younger and more flawless. Brands are often afraid to mention skin lightening, but it works to deceptively even out creases and wrinkles.
The serum has the consistency of a moisturiser and the roll-on has a cooling steel ball to gently rub around the eyes. I like using Bulldog’s products and I enjoyed using these. The prices are great value and everything feels simple and straightforward. The serum is billed as double the potency as the moisturiser, so if you were only going to get one product from this range, I would get this and add an SPF moisturiser on top.”
TheChicGeek says, “You’ll be pleased to know this doesn’t smell like the top deck of a double decker bus. If somebody sprayed this and you had to close your eyes, you’d never guess this was called ‘Cannabis’.
Inspired by Andrew Goetz’s time in Amsterdam, the fragrance contains bergamot, black pepper and magnolia with a base of cedarwood, patchouli and sandalwood.
It’s fresh, fragrant and warm. There isn’t any smoke or that pungent odour associated with cannabis and is definitely an easy-wearer. This would make a good, everyday fragrance and I think the 420 fans will be disappointed if they smell this. Maybe they should have called it 'Amsterdam'?"
Left - Malin + Goetz Cannabis EDP 100ml - £125
See more grooming products containing cannabis here
TheChicGeek says, “If you’re worried Bic is going to send you one of their famous orange-plastic, disposable razors, which literally scrapes the hair off your face, don’t worry, their new refillable blades are so much better. So good, in fact, it makes you wonder why they haven’t sold these before? Or, if they do, why didn’t I know about it.
This new subscription service enters a market that is quickly hotting up. We’ve had Harry’s launch this year and I don’t think it’ll be long before Unilever’s Dollar Shave Club makes an entry into the UK market, plus a few other, smaller European subscription services such as Boldking and Grüum.
Men are notoriously tight, so the razor market is very price sensitive. They are also lazy and adding convenience will increase razor use and grow the market.
This seems to be offering great value. Still French, family-owned, the Bic Shave Club is a monthly or bi-monthly subscription service offering 3 or 5 blade refillable razors. I tried the 5 blades razor and it arrived with the razor handle and four blades.
I’m told the regular price for this is £8, which is much cheaper than Gillette and with more blades, but they are offering it at a special introducing offer of £2.95, and you can cancel at any time.
The razor was easy to use, with plenty of lubricating strip. It’s a standard razor, but Bic do know how to make blades and have plenty of experience in this area. They’ve designed the razor head to be less proud, so it is easier to getting into a smaller, slimmer box and therefore through your door or into your mailbox.
This service seems really simple, easy to understand and offers good value. I think we will see the established players - Gillette, Wilkinson Sword - offer better value and compete in these new “Razor Wars” and the winner will be, you, the consumer.
Disclosure - I’ve worked as a consultant on the launch of Bic Shave Club - see video below - but, they never asked/paid me to use or review the service and product.
Starting with sports and diet - which is a good idea, these days - Proverb skincare says it takes the understanding and efficacy of elite sports nutrition and applies it to your skin. Proverb is a “lifefuelled” training program comprising of skincare, supplements, and expert advice.
Founders, Kirstie and Luke Sherriff, met at Oxford University from where Luke signed a professional rugby contract for Harlequins RFC and played in the Premiership and in top flight rugby for 11 years including the England and Great Britain 7s, and Barbarians squads. Understandably he developed a dedication to elite health, diet and wellbeing. In 2009, he joined Kirstie to launch their first natural spa range for women.
With over 20 years' of skin expertise, Kirstie developed organic spa products, beauty schools and trains therapists at spas including Āman Global Resorts, Cowley Manor and at John Lewis’ first concept beauty spas.
Ben Burch, the third founder, is a former Great Britain rower. While, officially, he is the IT expert and completes the Proverb trio of skin, body and mindset.
Left - Proverb - Hydration Pro Moisturiser - £55, Cleanse & Shave Nutrient Mud - £30
TheChicGeek says, “I like the rounded approach to this. Diet, exercise - it even mentions water!!!! - has an effect on your skin. I was sent two products to try: "Hydration Pro Moisturiser" and "Cleanse & Shave Nutrient Mud".
My initial impression was the packaging seemed really cheap: the sort of generic packaging and labelling a product manufacture offers a start up brand, which is surprising considering the experience above.
There are six launch products in total including a “Skin Resistance Training Supplement”.
The moisturiser contains hyaluronic acid, which always keeps your skin nice and plump and moisturised. More interesting is the dual cleanse and shave product. I used it for both.
"Glycoproteins with omega fatty acids from acai and avocado help calm and repair environmental skin damage. Nutrient clay minerals cleanse deeply, while lycoprotenetm complex from tomato and egg white help reduce skin stress, providing powerful anti-oxidants", it says.
I found this almost waxy. It was almost a bit too dry. It worked well as a shave product, but could easily be looser. It washed off okay and I do like the idea of combining products.
It you had asked me to guess the pricing I would have said cheaper than what they are asking, which is probably down to the packaging and labelling. The products are fine, but these prices are premium and they just don’t have the feel and bathroom shelf appeal of others in this category.
Adding supplements to a grooming range is a great idea - £45 - and pushing grooming into overall health and wellbeing is definitely the direction it is going in.”
Who said toothpaste had to be boring? The two French founders of LEBON, Stephanie, an art historian and professional photographer and her husband Richard, a pharmacist MD and dermatologist - cosmetics certified, are both sea and nature lovers.
They selected ethical and natural ingredients combined with delicious and exclusive perfume notes from Grasse to produce their range of toothpaste. They all contain Certified Organic aloe vera and green tea to naturally help protect gums and prevent tooth decay. LEBON toothpastes are vegan and naturally sweetened with stevia rebaudiana. They also have a non-ending 'free of' list: cruelty-free, paraben-free, sulfates, fluoride and titanium dioxide
TheChicGeek says, “I’ve never seen a more glamourous toothpaste than this. The glitzy packaging and shiny tube gives you that Caribbean holiday feel, especially the pineapple one that I tried. Toothpastes, as grooming products, are becoming quite a thing: I love Buly and their interesting flavours and Beverly Hills Formula Black Pearl Toothpaste is a firm favourite.
There are 6 LEBON flavours in total. I opted for the pineapple mixed with rooibos and mint, so it saved me rinsing my mouth out with Malibu every morning - jokes.
I didn’t realise it was organic until I looked on the website, as it doesn’t scream it on the packaging, and I’ve never really thought about organic toothpaste before. It turns out the mouth is highly porous and any chemicals in it can quickly become absorbed by the body so probably best to avoid any nasties. It is missing fluoride, though, so I would ask your dentist whether this is affecting your teeth the next time you see them.
The fragrance is quite synthetic as you bring it towards your nose, but the taste is pleasant. This is toothpaste for the Instagram age and it's easy to be seduced by the packaging. While, relatively, pricey, it’ll transport your twice-daily, 2 minutes of brushing to a totally tropical island every time.”
Left - LEBON Organic Toothpaste - £17.99
TheChicGeek says, “Based around organic soaps, SCRUBD is a new British grooming brand. Founded by entrepreneur, Mark Helvadjian, his previous company was ShippingEasy, an online fulfilment platform, after he couldn’t find premium all-natural grooming products created specifically for men. Two years ago the journey began and, now, launches with 9 products - 4 of which are soaps - exclusively at Harvey Nichols.
Left - SCRUBD grooming based around organic soap - Exclusively in Harvey Nichols - Soaps - Cedarwood & Grapefruit, Lemongrass & Lime, Oakmoss & Spearmint, Charcoal & Black Pepper - £17, Face Scrub - £24
I was sent 2 soaps and the face scrub to try:
I like the branding, it’s simple yet distinctive. The soaps are man-sized and will last a decent amount of time. I can’t see in the blurb how the ‘Hand-crafted all-natural, organic triple-milled soap block’ has been made specifically for men’s skin? I must be missing something.
I don’t usually use soap as it dries out the skin. This has an element of dryness, but it isn’t too bad. I like the all-natural, organic idea and the smell is subtle - it could actually be stronger.
There’s a novelty to using soap, when you don’t usually, especially in certain areas! These big sizes will be more cost effective than any body wash. They are fairly premium for a soap - £17 - but it is “hand-crafted” in England and organic.
The "Face Scrub" is pretty standard. It’s nice and soft and cleanses and washes off easily. I usually judge a new grooming range on its moisturiser which I didn’t try here, but I like the idea of bringing soaps back and centring the brand around these.”