Tuesday, 05 June 2018 10:49

#OOTD 118 Top Summer Suiting

Summer isn't all shorts and sandals, it can also be a time for formal occasions and those days when you just feel like making an effort. Putting on a suit, after a break, can be, almost, liberating. It's that old feeling of a uniform that runs throughout British menswear and that comfort in feeling 'dressed'. A checked suit adds more interest, a waistcoat adds more formality and a black vinyl raincoat adds, well, it just ADDS! See more of the vinyl trend - here Credits - Coat - ASOS, Suit - Remus Uomo, Shirt - Simon Carter, Shoes - Base…
Tuesday, 29 May 2018 13:07

#OOTD 117 World Cup Casual

Regardless of whether you like football or not, they'll be no escaping the World Cup when it starts in Russia shortly. I can't remember how many 'years of hurt' it is now, but, expectations aren't particularly high with regards to the England team. That doesn't mean that I don't care. Settle down in front of the TV and start shouting, "Come on, England!" Credits - Cardigan - A Day's March, Shirt - R.M. Williams, Jeans - Paul Smith, Shoes - Base London
Monday, 14 May 2018 16:28

#OOTD 116 Festivals SS18

We all love a good festival, it's as British as bunting and warm cider. So, when it's time to get those chicken legs out, go bold and put bright colour with bright colour. (Oh, and something waterproof, we all know how the weather works!). It's also practical, because it's good to stand out from the crowd, just for your friends' benefit. Just add some Gallagher swagger! Credits - Jacket & Shorts - K Way, Socks - Topman, T-Shirt - Jaeger, Shoes - Base London, Backpack - Eastpak
Tuesday, 08 May 2018 11:58

#OOTD 115 Ginger Pink

When you're a ginger, you can match your Millenial Pink to your nipples! Bring out the baby pink pastels in various shades this spring. Add touches of coral to highlight and contrast and look for classic, collegiate shapes in jackets and sweatshirts. Accessorise with a handful of balloons! Left - Credits - Shoes - Base London, Jacket - Scotch & Soda, Sweatshirt - Scotch & Soda, Trousers - Moss Bros
Monday, 30 April 2018 15:29

#OOTD 114 Meet Gym

Have you met Gym?! No, me neither! As we slide into summer look gym ready in classic sportswear items. Whether lounging around or actually doing something, heaven forbid, team with coloured lenses and a fun baseball cap for a cool geeky look. Credits - Hat, T-Shirt, Jacket, Shorts - All Gymphlex, Chicken Legs - Model's Own, Shoes - Base London
Monday, 23 April 2018 12:04

#OOTD 113 Prom 2018

The 'Snazzy Jacket' might be something your dad would say, but it perfectly sums up this year's Prom Season. The idea is keep it simple, but with a flamboyantl flourish. This jacket, made from patterned jacquard fabric with metallic touches, is dressed down with a simple black T-shirt and grey wool trousers. Add shades and your best dance moves and you'll be the most stylish geek at the ball! Credits - Jacket - Moss Boss, T-Shirt - Whistles, Trousers - Moss Bros, Socks - Pringle of Scotland, Shoes - Base London
Tuesday, 17 April 2018 08:39

#OOTD 112 Back To The Future #Sponsored

Our love of the 80s continues. From the music to the films to the fashion, it’s the decade that keeps on giving. The big trend, fashion wise, is 80s sportswear and this is the look you should be following. Go for larger fits, especially in coats and jackets - I’m wearing a large here - with strong, contrasting primary colours. This jacket by Tommy Hilfiger is from House of Fraser and perfectly illustrates the new look while heavily referencing its vintage archive. Team with dad jeans, branded socks and retro trainers. Don’t forget the gold chain or necklace for that…
Monday, 09 April 2018 12:03

#OOTD 111 SS18 Trends Vertical Stripes

You've probably got the idea - I've been banging on about them for months - that this season is all about vertical stripes. Left - SS18 Marni, Balmain, Etudes Every designer and brand worth their stripes showed multiple variations of them. There are many ways to wear the trend - matching and mixed. Clash, contrast or complement, the choice is yours! Credits - Jacket - Scotch & Soda, Short-Sleeved Shirt - ASOS - Trousers - Scotch & Soda, Slip-Ons - Base London TheChicGeek took Vertical Stripes to Marrakech, see more here
Monday, 02 April 2018 11:05

#OOTD 110 SS18 Trends Out In

Your shirt should be like fashion, this season - one minute you're in, and one minute you're out. Or, you could just compromise, like seen on the Marni catwalk, and wear it half-in and half-out. It's like messy business attire. The walk of shame, the morning-from-the-night-before chic. Try it. Credits - Jacket - Scotch & Soda, Shirt - Scotch & Soda, Trousers - Moss Bros, Shoes - Base London , Bag - ST Dupont Left - Both Marni SS18
With the Russian World Cup coming, or should that be looming?! We're going to get all nostalgic for Panini stickers and short-short football kits. Retro sportswear shows no sign of slowing down in fashion circles and anything branded, or with brand's old logos, is as popular as ever. For this World Cup, dress like it's Argentina 78. Think Sta-Press denim, simple loafers and you're favourite, skin-tight football top. Come on, England! Credits - Loafers - Base London, Jeans - Raey, Top - Vintage
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