There’s always a moment in popular culture when you can pinpoint something peaking. It’s usually in hindsight and when something goes from being cool and new to something ridiculed and stereotypical. Remember the hipster beard? This could be the moment for sportswear.
Left - The Meet Me At McDonald's Haircut
A Great Yarmouth school has banned a haircut called ‘Meet Me at McDonald’s’. The offending style features short sides with a floppy, curly mop of hair on top pushed forwards.
According to The Sun, it was inspired by a 13 years old grime artist called ‘Little T’ from Blackpool. It looks like a relative of the 80s Scouse perm and, obviously, complements the current fashion of retro looking sportswear. Add a scowl and a few sovereign rings and you’ve got a Vetements lookbook. I can already see Amazon producing these wigs for Halloween or fancy dress costumes. Just as 80s tracksuit wearing Scousers became comedy fodder in the 90s, this could be history repeating itself and what will turn the tide of this current trend.
After the recent fashion weeks, I’ve thought about how much momentum this sportswear trend, in fashion terms anyway, has left to run. Sometimes you need a replacement to push it off and other times people just get bored. I think it has until the end of the year, but we’re definitely at the beginning of the end. Denim will be back soon, no doubt, and as we see more and more examples of sportswear looking Sports Direct bad, see above, the cool will drain from sportswear faster than you can say “trackie bottoms”!
It’s fortunate they chose McDonald’s, and not KFC, as there probably wouldn’t be anybody there.
Paris men's is the home of the big fashion hitters and it didn't disappoint for AW18:
Thought leather trousers were just for the Hoff?! Think again. Leather shakes off its stereotypical rockstar image and gets smart enough for business attire.
From Far - Dunhill, Paul Smith, Hermès, Berluti, Ami, Wooyoungmi, Cerruti, Louis Vuitton
Once the sole preserve of Moncler wearing European language students, the ultra shiny puffer is the future of cold weather jackets.
Left - Dunhill
Why have one boring layer when you can have three colourful layers all showing at the same time? Rollneck, polo shirt and tank. Tick, tick, tick!
Both - Kenzo
Male Floral Twinsets
If you're going to wear a twinset, it may as well be covered with flowers.
Below - Both Kenzo
This is the season for reflection with silver accessorises. From bags to boots, choose something you can see yourself in, literally.
From Far Left - Dunhill, Kenzo, Lanvin, Louis Vuitton
No animals were harmed in the making of these. It’s not supposed to real or fake, but fun.
From Far Left - Kenzo, Pigalle, Sacai, Kenzo
Big shoulders and longer jackets continues to push the tailoring boundaries.
From Left - Kenzo, Wooyoungmi
Look like walking Matchesfashion.com packaging!
From Left - Louis Vuitton, Dries van Noten
Yves Klein blue is the bold, primary accent colour of the season.
Below - Officine Generale, Hermes, Acne, Facetasm
The AW18 colour of the season.
From Left - Paul Smith, Facetasm, Paul Smith
Boxer Waisted Short
A true boxer worn high over the hips.
Left - SSS World Corp
PVC, trust me, is the material and finish of the season. Black bin bag? Yes, please!
From Far Left - Balmain, Acne, Wooyoungmi, Louis Vuitton, CMMN SWDN, Haider Ackermann, Walter van Beirendonck, GMBH
The worst wash, in the worst cut. Hello, new jean.
From Far Left - Dior Homme, Vetements, Vetements, Wooyoungmi, Cerruti, Louis Vuitton, Facetasm, GMBH
Landscape Poster Knits
JW Anderson may have done this first, but I still like it.
Both - Hermes
Game of Thrones Coats
Jon Snow way?! Look like a warrior
Left - Alexander McQueen
This is granny mac territory, and I love it!
Below both - Maison Margeila
Don't over think this. Just turn your coat inside out.
From Left - Vetements, Maison Margiela
Weak calves?! This could be your winter leg solution.
Below - All Thom Browne
New York's men's AW18 shows prefaced the women's and with Tom Ford and Bottega Veneta making an appearance, they dialled up on the glamour and influence. Here's what TheChicGeek took away from it all:
Nothing says '80's like zebra print. Watch Beetlejuice and copy the interior decor into your wardrobe. Tim Burton would be proud!
From Far Left - Tom Ford, Bottega Veneta, Bottega Veneta
Versatility. In the future we'll have one coat that does everything. Trust me.
Left - Coach
Howard Hughes Germaphobes
Never get ill with arm-length leather gloves.
Both - Raf Simons
Once the favourite of the Sloane Ranger, the yellow trouser is a winter must.
From Far Left - Tomas Maier, Bottega Veneta
Cheque, Czech, check. Try all three!
Left - Tomas Maier
Reflective and luxurious, the silk trouser is the treat of the season. Especially for daytime.
From Far Left - Raf Simons, Tom Ford
Snake & POW
Only Tom Ford can put snakeskin and Prince of Wales check together and still keep it Wall Street.
Left - Tom Ford
When the Queen unexpectedly rocked up at London Fashion Week, yesterday, it merely cemented the trend. Admittedly, she wasn’t wearing one, she needs a Barbour gilet and a horse for starters, but it’s one of her iconic looks.
Far Left - Vetements AW18, Left - HRH
The silk head scarf has now entered the realm of menswear. So, just when you were getting your head around, literally, the beret, TheChicGeek called this in 2015, now, it’s time for something new and silky.
Seen on the catwalk at Vetements - they clearly know this will be a product that will fly, I dread to think how much they'll be charging for theirs - and MSGM, a year earlier in Milan.
Look for great secondhand silks in vintage or charity shops or opt for the best at Hermès, Turnbull & Asser, Drake's or Liberty.
Left - Both MSGM AW17
Right - The Queen is partial to an Hermès scarf
Left - Vetements AW18
Left - Hermès - Centered Rhyme de Elaine Lustig Cohen - £330
Below - Drake’s - Rust Large Paisley 40oz Ancient Madder Silk Scarf - £395
Left - Gucci - Wolf-Print GG Supreme Silk-Twill Scarf - £310 from Matchesfashion.com
Below - Liberty London - Lodden 45 x 45 Silk Neckerchief - £70
Patterned carpet is in the DNA of the British. We’re obsessed with patterns, textures and, ultimately, staying warm! Our Victorian forebears instilled in us a love of Axminster, and, with the second Mary Poppins - Mary Poppins Returns - about to appear on our cinema screens, it feels like the carpet bag is ripe for a comeback.
Left - Made Of Carpet - Voyager Elite - Polaris Red - £169.95
This is an accessory from Arthur Liberty’s time. It’s an item that suits country houses, wood panelling and aspidistras in Art Nouveau planters. They have a richness that celebrates exotic designs while feeling steadfastly domestic.
Right - Made Of Carpet - Sac Voyage - Vintage Navy - £259.95
If you want to get in on the trend early, Made Of Carpet specialise in carpet bags. Based in London, but made in the European Union, they use plush, silky carpets to construct their bags. The tote is ideal as an everyday bag, while the doctor’s style is perfect for weekends away.
Just make like Mary, and fly away!
Below - Mary being magical with her carpet bag
Want to look like a party Dick Van Dyke? Here
Fashion doesn’t happen in isolation. Large corporations can influence fashion and push their aesthetic through with the help of wads of cash. This, sometimes, makes the companies bigger and more money and so the cycle continues. But, a shift can often beach the whale and sportswear has thrown the preppy baby out with the bath water. Apologises.
I’ve written about the troubles with preppy before, Read more here, usually focussing on Ralph Lauren as the flag bearer, quite literally, of the look and its reluctance to change or evolve to suit the current taste in comfort and dress down.
Left - Brooks Brothers' 200th Anniversary Show at Pitti Uomo 93
That was a while ago, and with people soon to get bored of looking like a charity shop reject or a retro sportsperson, it’s inevitable that it will return.
So, we move to Florence for the 93rd edition of Pitti Uomo. Brooks Brothers is one of the chosen brands to show and they are celebrating their 200th year. Which, for any retailer, let alone an American one, is something to be very proud of.
Under the painted ceiling of the Palazzo Vecchio, a deep presidential blue curtain pulled back to reveal an orchestra playing ‘Empire State Of Mind’. So far, so good. Out came the models in various guises of preppy, yet it had been styled to mute their greatest hits. Cable knits over jackets and suit jackets tucked into trousers, it looked like a collection embarrassed to brushed with the preppy magic.
Brooks Brothers can lay claim to dressing presidents and charting the evolution of American style over the last 200 years. This should have been preppy so good that you’d bounce out of the show and be googling ‘John F Kennedy Jnr’ before you hit the cobbles of Florence’s Piazza della Signoria.
Unfortunately, this wasn't the case. This should have been a celebration of America’s 20th century power and the handsome, dashing evolution of that dressed style into preppy and the history of American fashion.
Brands like Brooks Brothers and Ralph Lauren need to push in order to return to fashion favour. There’s no point in sitting back and waiting for the tide to come back in on your style. Push preppy, push suiting, push people looking like they give a shit. There was was no fight here.
Preppy isn’t fully dead, it just needs to be really good. There are new American brands like Rowing Blazers, and British brand, Drake’s, is a perfect example. They manage to make preppy feel artistic, creative and beautiful. It’s the colours, the prints and the detail that makes you want to explore the fun and exaggerated side of preppy and, shock horror, put a tie on! Maybe.
Whether religious or not, Lent is that perfect time of year, and a decent length of time, to challenge yourself to give something up or try something different. I’ve been thinking of trying vegetarianism for a while now and while I could have easily done it, after Christmas, as a New Year’s resolution, it could've felt a bit like jumping off a cliff edge, after the indulgence of Christmas, and I wanted to give it a proper go.
Lent is perfect, being in the middle of February, you feel mentally prepared and can block off the next 6 weeks as you countdown to Easter.
Christians traditionally abstain from animal foods in remembrance of Jesus' 40 days of fasting in the wilderness and with Vegetarianism and Veganism growing in popularity, it felt like the right time to give it a go.
A few of my friends are vegetarians, so I’m going to tap them up for recipes and advice. I’m going to put some Quorn in the fridge for those days I may need something meat-like. My main worries are getting bored and also feeling hungry quickly after meals. I also don’t want to pig out on carbs or turn to sweet things to fill me up. I think I’m going to have to be more organised with my meals and less lazy with the snacking.
If I lose loads of weight and feel like a bag of bones, I’ll think about stopping. But, the main driving force is, it’ll be healthier for me and for the environment, and I want to take more vegetarian options into my everyday and maybe find a few things that I will enjoy and carry on eating. I’ll keep you updated.
See Part Two - here