There’s always a moment in popular culture when you can pinpoint something peaking. It’s usually in hindsight and when something goes from being cool and new to something ridiculed and stereotypical. Remember the hipster beard? This could be the moment for sportswear.
Left - The Meet Me At McDonald's Haircut
A Great Yarmouth school has banned a haircut called ‘Meet Me at McDonald’s’. The offending style features short sides with a floppy, curly mop of hair on top pushed forwards.
According to The Sun, it was inspired by a 13 years old grime artist called ‘Little T’ from Blackpool. It looks like a relative of the 80s Scouse perm and, obviously, complements the current fashion of retro looking sportswear. Add a scowl and a few sovereign rings and you’ve got a Vetements lookbook. I can already see Amazon producing these wigs for Halloween or fancy dress costumes. Just as 80s tracksuit wearing Scousers became comedy fodder in the 90s, this could be history repeating itself and what will turn the tide of this current trend.
After the recent fashion weeks, I’ve thought about how much momentum this sportswear trend, in fashion terms anyway, has left to run. Sometimes you need a replacement to push it off and other times people just get bored. I think it has until the end of the year, but we’re definitely at the beginning of the end. Denim will be back soon, no doubt, and as we see more and more examples of sportswear looking Sports Direct bad, see above, the cool will drain from sportswear faster than you can say “trackie bottoms”!
It’s fortunate they chose McDonald’s, and not KFC, as there probably wouldn’t be anybody there.